From Chatbots to Guest Journeys
AI in Hospitality: What’s Actually Working?
From smarter digital visibility to AI-powered guest communication, what happens when hotels start putting AI into practice?
Introducing new AI technology is one thing. Making it work for guests, employees and the business is another.
In Episode 3 of HSMAI Europe Weekly Conversations, Benjamin Jost, CEO and Co-founder of TrustYou and Chair of HSMAI Europe’s AI Advisory Board, is joined by Bruno Silvério, Head of Marketing at Highgate Portugal, to explore the opportunities and challenges of bringing AI into everyday hotel operations.
Drawing on Highgate’s experiences, Bruno shares how his team is experimenting with AI to improve how hotels are discovered online, rethink guest communication and develop more effective ways of working.
But the conversation also raises some bigger questions.
How can hotels create a seamless guest experience when their systems don’t always communicate with each other? How much responsibility should AI be given, and where does human involvement remain essential? And how can hotels make sure the decisions they make today support their ambitions for tomorrow?
Through practical examples and different perspectives, Benjamin and Bruno explore what it takes to move beyond isolated AI initiatives towards a more connected guest experience.
What is working, what remains challenging, and what can other hotels learn along the way?
Find out in the latest episode of HSMAI Europe Weekly Conversations.
One conversation. Every Wednesday. Fresh perspectives from across Europe.
We’ll be recording conversations in different European markets, bringing together experiences, ideas and perspectives from across our industry.
Our ambition is simple: every episode should leave you with something useful. A new idea, a practical insight, a different perspective or perhaps a question you hadn’t considered before.
We hope you’ll join us.
