The world famous Lotte New York Palace has selected Tambourine to provide marketing and digital services.
Located on Madison Avenue, Lotte New York Palace was named one of the “Top Hotels in NYC” in 2017 according to Conde Nast Traveler.
“After an extensive global search amongst the leading hotel marketing firms, we are confident to have selected Tambourine as our marketing partner,” said Becky Hubbard, General Manager at Lotte New York Palace.
“Their unique combination of advanced eCommerce capabilities, paired with a strong understanding of high-end luxury branding, have made them a perfect fit for our needs.”
Tambourine’s services for Lotte include:
Omni-channel traffic generation (search, PPC, email, social, meta)
Custom, responsive hotel website design and mobile sites
Programmatic Advertising & Ad Server Management
Strategic branding and collateral development
Photo and Video Asset Creation
Ongoing SEO optimization
Conversion rate optimization
Reservation recovery
Cross-channel ROI tracking
“We are honored and humbled to be working with one of New York’s most prestigious hotels. And we are already generating exciting results thanks to an amazing collaboration with the Lotte marketing team,” said Rafael Cardozo, President at Tambourine. “To be entrusted with this iconic New York hotel is a privilege and we look forward to a long and successful partnership.”
About LOTTE New York Palace
LOTTE New York Palace, a luxury midtown hotel on the corner of 50th & Madison, was acquired by LOTTE Hotels & Resorts on August 28, 2015. Previously, the property completed a $140 million redesign in the fall of 2013. The renovation transformed the property’s premier rooms and suites in The Towers, a hotel-within-a-hotel. Additional upgrades included new lobbies, specialty suites and restaurants and bars including Trouble’s Trust, The Lobby Lounge, Tavern on 51, Rarities and Pomme Palais. In addition to 30,00 square feet of updated event space, The Palace is
