Designing Leverage of MICE Potential in the Business Mix (By-Invitation-Only Workshop)
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Designing Leverage of MICE Potential in the Business Mix (By-Invitation-Only Workshop)
June 3, 2025 @ 3:00 pm - 6:00 pm
Designing Leverage of MICE Potential in the Business Mix
By-Invitation-Only Workshop
đź“… Date: Tuesday, June 3rd, 2025
🕔 Time: 15:00 hrs – 18:00 hrs (followed by networking & drinks)
đź“Ť Venue: Radisson Blu Waterfront, Stockholm
An Exclusive MICE Strategy Experience Comes to Stockholm
We’re excited to bring a high-impact, MICE strategy workshop to Stockholm—a special, condensed edition of our popular session in London, where industry leaders gathered to explore how to unlock the full potential of MICE in today’s business mix.
Following the success of the January session, we’re once again joined by Mark Struik and Thijs Peters, Partners at Conventus Consultants, who will return to moderate the day’s agenda with their signature energy and expertise.
As HSMAI Europe continues to strengthen its regional focus, we’re sharpening our lens on MICE, delivering greater insight, tools, and collaboration opportunities to those shaping commercial strategy.
Why Attend?
This highly curated workshop dives deep into the evolving MICE landscape, tackling key themes through a strategic, results-driven lens:
- MICE marketing & sales innovation
- RFP process optimization
- Distribution and channel strategy
- Yield and revenue management
- Sustainability integration
- Upskilling & training
- Actionable MICE data insights
Who Should Join?
This event is tailored for hoteliers, commercial strategists, revenue leaders, and sales & marketing professionals eager to gain new insights and expand their network.
Please note this is a by-invitation-only workshop and all registrations will be pending approval!Â
We’re shaking things up and bringing a powerful workshop on MICE strategy to Stockholm—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London, that was moderated by Mark Struik and Thijs Peters, Partners at Conventus Consultants.
Mark and Thijs will join us in Stockholm too and will be our moderators.
As HSMAI Europe expands and our members would like to increasingly prioritise MICE, we are dedicated to enhancing our focus on this both locally and regionally. MICE Data will also be given a lot of focus during this day.
Key Objective
- We’ll be examining this from multiple perspectives, including MICE marketing & sales, the RFP process, distribution networks, yield management, sustainability, training, and data analysis.
What’s on the Agenda?
🎯 MICE Workshop – A special condensed version of our successful “Designing Leverage of MICE Potential” workshop that took place in London.
Who Should Attend from your company?
This event is tailored for hoteliers, commercial strategists, revenue leaders, and sales & marketing professionals eager to gain new insights and expand their network.
Please note this is a by-invitation-only workshop and all registrations will be pending approval!Â
