SUPERCHARGE YOUR LOYALTY PROGRAM TO CAPTIVATE TODAY’S TRAVELLERS AND DRIVE SUBSTANTIAL REVENUE GROWTH

📅 Date: Friday April 19th
🕒 Time: 1:00 PM CET – 2.30 PM CET
📍 Location: Virtual

Curate is an exclusive benefit for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.

The Spring Curate will be held as a virtual event and By Invitation Only.

We will abide by HSMAI´s Antitrust Policy, which will be shared with you as a reminder at the beginning of the session.

Target group: 

Leaders eager to learn about best practices for engaging existing members, securing new members and awakening non-active members. Leaders responsible for growing and managing loyalty programs will benefit by understanding what is driving loyalty across the travel sphere.

1:00–1:05 p.m. CET

Welcome

Ingunn Hofseth, President & CEO at HSMAI Region Europe
A welcome to the attendees.

1:05–1:15 p.m. CET

PART 1: What role does a customer loyalty programme play in today’s environment?

Presented by Dan Hiza, Vice President Business Development – Hospitality Ancillaries at Plusgrade
A data driven discussion including the latest statistics on the revenue impact of loyalty programmes.

1:15–1:30 p.m. CET

PART 2: How a thriving loyalty program can drive revenue and profitability

Presented by Paul Rantilla, CRO – Hospitality Ancillaries at Plusgrade
Effective communication with your guests, delivered at the right time and through appropriate channels, is paramount for maximising lifetime value to your business.

1:15–1:30 p.m. CET

PART 3: Playing the loyalty game differently

Presented by Dan Hiza, Vice President, Business Development – Hospitality Ancillaries at Plusgrade
Loyalty programs must continuously adapt to allure new members, keep existing ones engaged, and revive dormant ones. It’s imperative to revolutionise strategies to cultivate loyal guests.

1:45–2:10 p.m. CET

PART 4: Brainstorming

Attendees will be separated into breakout groups and brainstorm the top initiatives that will be most relevant in today’s market. 

2:10–2:25 p.m. CET

PART 5: Presentations from the Brainstorms

Each breakout group will present their top 5 ideas from their Brainstorming session.

2:10–2:25 p.m. CET

Conclusion and Next Steps

Ingunn Hofseth and Dan Hiza.

About HSMAI Europe:

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Visit us at www.hsmai.eu 

About Plusgrade:

Plusgrade brings happiness to travellers while driving ancillary revenue for the global travel industry. We partner with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Founded in 2009, we are headquartered in Montreal with offices in Toronto, New York, San Francisco, London, Dubai, Tel Aviv and Singapore.

About Points.com:

As the global leader in powering loyalty commerce, Points has been changing the way loyalty program members get and use their points and miles for more than two decades. In 2022, Points was acquired by Plusgrade, the leading provider of ancillary revenue solutions for the global travel industry, bringing two of the largest sources of ancillary revenue under one roof to create even greater impact for travel businesses worldwide.