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Breakfast Meeting in Stockholm

September 1, 2023 @ 8:00 am - 10:30 am

Exploring Total Revenue Management

With Amina Hamade from Strawberry and Anders Johansson from Demand Calendar and a member of HSMAI Europe Nordic Region Advisory Board.

📌 Friday 1st September, 08:00 hrs – 10:30 hrs at Clarion Hotel Sign with networking, breakfast, mingle and revenue management!

Venue: Clarion Hotel Sign, Östra Järnvägsgatan 35, 111 20 Stockholm, Sweden
Event Room: C7 (for educational program)

We are excited to invite you to this Breakfast Meeting in Stockholm, a meeting focused on exploring the world of total revenue management. Join us for a cheerful morning of learning, networking, and breakfast at Clarion Hotel Sign.

Our speakers will share their expertise and experiences in the field, shedding light on the importance of restaurant revenue management, the strategies that have transformed businesses and delve into the concept of Profit-Oriented Revenue Management (PORM). This breakfast meeting presents a unique opportunity to gain valuable insights and connect with industry peers.

08:00 – 08:30: Registration and breakfast in the foyer

08:30 – 08:40: Welcome and Introduction

08:40 – 09:30: Anders Johansson – CEO of Demand Calendar and member of HSMAI Europe Nordic Region Advisory Board

Anders Johansson, a renowned expert in hotel revenue management based in Sweden, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation. Anders will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability.

09:30 – 10:30: Amina Hamade – Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels)

Amina will discuss the power of data analytics in restaurant revenue management. Learn how the analysis of POS data has not only improved business understanding, but also enhanced server sales, customer satisfaction, and overall profitability. This session will be in English.

Amina Hamade, Profit Manager Food & Beverage / Event at Strawberry (formerly Nordic Choice Hotels)

Amina Hamade is a seasoned professional in the hospitality industry with a wealth of experience in optimizing restaurant revenue. Currently working on an exciting restaurant revenue management optimization project within Strawberry (formerly Nordic Choice Hotels), Amina has made significant contributions to enhancing profitability and customer satisfaction across a diverse portfolio of restaurants.


Amina’s journey in the hospitality sector began at the prestigious Mandarin Oriental luxury property, where she gained hands-on management training. She later transitioned to Dubai, managing events, and became part of the pre-opening team at the renowned Four Seasons Hotel. Amina’s dedication to the industry led her to work with the Global Revenue Management team at Accor, where she spearheaded the launch of an annual server coaching and profit optimization program for various Accor hotel brands and regions.

Anders Johansson, CEO at Demand Calendar

With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.


Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.


Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.


Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability.

HSMAI Europe Breakfast Meeting is free to attend for HSMAI Europe members. If you are not an HSMAI Europe member and would like to participate please reach out to us at postbox@hsmai.eu.

There are limited spots available, so secure your place at this Breakfast Meeting in Stockholm, please register now by clicking the button below. Fill in the registration form, and we’ll confirm your participation via email.

*HSMAI Europe is hosting several local events Europe in 2023, exclusively for association members. Here you can find more information on how to become a member. See our preliminary events calendar here.


About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More


September 1, 2023
8:00 am - 10:30 am


Clarion Hotel Sign
Östra Järnvägsgatan 35
Stockholm, 101 26 Sweden
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Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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