The Future of MICE Data By-Invitation-Only 📅 Friday, January 17th, 2025 📍 The Savoy Hotel, London 🕘 9:00 AM – 12:00 PM Join HSMAI Europe for an exclusive roundtable designed […]
The impact of the Digital Markets Act (DMA) in the Hospitality industry 📅 Friday, January 17th, 2025 📍 The Savoy Hotel, London 🕘 9:00 AM – 12:00 PM Join HSMAI […]
HSMAI Europe Power-Up: SoMe and influencers – The New Era of Reaching Customers 📅 Date: Thursday, 13th February ⏰ Time: 15:00 - 17:00 (followed by networking & drinks) 📍 Location: Louise Restaurant & Bar, Aker Brygge, Oslo Join HSMAI Europe Power-Up to explore how social media and influencers are transforming the way we reach customers […]
ECC – Excelling at Customer Centricity – an HSMAI Certification Program 🔑 Unlock the power of customer-centric leadership!With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and implement processes to close gaps that stop them from excelling, consistently, when in direct contact with your guests. Actions are proposed with clear ECC measurements […]
ECC – Excelling at Customer Centricity – an HSMAI Certification Program 🔑 Unlock the power of customer-centric leadership!With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and implement processes to close gaps that stop them from excelling, consistently, when in direct contact with your guests. Actions are proposed with clear ECC measurements […]
ECC – Excelling at Customer Centricity – an HSMAI Certification Program 🔑 Unlock the power of customer-centric leadership!With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and implement processes to close gaps that stop them from excelling, consistently, when in direct contact with your guests. Actions are proposed with clear ECC measurements […]
Power Up Amsterdam – February Edition: A Fresh Take with an Exclusive MICE Workshop!📅 Date: Thursday, February 27, 2025 🕔 Time: 3:00 pm – 6:00 pm, followed by networking, light food and drinks 📍 Venue: Sofitel Legend the Grand Amsterdam, Oudezijds Voorburgwal 197, 1012 EX Amsterdam, NetherlandsExciting News! We’ve made some additions and changes to […]
HSMAI Europe & HFTP Invite Our Members to an Exclusive Industry Networking Evening in Berlin! Wednesday 5th March 2025 6:00pm - 9:00pm at the Hilton Berlin, Mohrenstraße 30, 10117 Berlin, Germany After two incredible networking events during ITB Berlin in 2023 and 2024, Hospitality Sales and Marketing Association International (HSMAI) Region Europe and Hospitality Financial […]
HSMAI Europe Commercial Career Start program supports hospitality final-year students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry. This program complements academic learning by providing practical insights into entering and succeeding in the industry with the knowledge gained at school or university. The program […]
HSMAI Europe Commercial Career Start program supports hospitality final-year students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry. This program complements academic learning by providing practical insights into entering and succeeding in the industry with the knowledge gained at school or university. The program […]
HSMAI Europe Commercial Career Start program supports hospitality final-year students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry. This program complements academic learning by providing practical insights into entering and succeeding in the industry with the knowledge gained at school or university. The program […]
HSMAI Europe Commercial Career Start program supports hospitality final-year students and recent graduates in transitioning from studying to their first roles in sales, revenue, or marketing in the industry. This program complements academic learning by providing practical insights into entering and succeeding in the industry with the knowledge gained at school or university. The program […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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