HSMAI Europe Commercial Summer Camp 2021
An HSMAI Commercial Strategy event

Date to be set

Are you interested in joining? Please contact us at postbox@hsmai.eu for more information

Potential candidate profile

The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.


  • Price for HSMAI Hotelier members per person: EUR 695,- for this 5 days virtual programme.

The registration is binding and are non refundable after 30 days prior to the event.

About the five days:

The programme will focus on developing tomorrow´s leaders. You will also be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programmes.

Topics include:

  1. Being a Leader- Essential Skills for Successful Leadership
  2. Distribution strategy
  3. Commercial Technology strategy
  4. Branding strategy
  5. Building commercial teams
  6. Customer Centricity
  7. Data and CRM strategy
  8. Calculating ROI on marketing and sales activities
  9. Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips
HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.


The leading meeting place of the industry.


The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

We aim to be the leading meeting place and the hospitality industry’s main source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.

Our Service Pledge

  • We pledge to provide transparent and neutral environments
  • We pledge to drive personal and professional growth
  • We pledge to be your industry point of reference
  • We pledge to provide you with cutting edge tools to grow your business
  • We pledge to go above and beyond to engage you

For more information about HSMAI Region Europe please visit us at www.hsmai.eu or contact us at postbox@hsmai.eu or +47 916 52 873

Meet some of our members:

HSMAI to me is an institution where professionals discuss and exchange (not only) industry trends and challenges for now and the future in open settings or specialized boards. As a result, HSMAI is able to create recommendations and programmes that will shape the industry and how we do business successfully in the future.

Ralf Denke
Vice President E-Business, Deutsche Hospitality

HSMAI gives you the chance of connecting in person with high value peers in the industry and exchanging ideas in an engaging, informal and trusted environment.

Lennert de Jong
Chief Commercial Director CitizenM

I work for a company that is large locally but small globally – that’s why it is really important to connect with colleagues within the industry to discuss on relevant topics and learn from my peers. HSMAI gives me an opportunity to do so.

Nina Nieminen
Director of Revenue management and Distribution, Sokos Hotels


The HSMAI is a fountain of knowledge and expertise, not only in the field of Sales & Marketing, but in Hospitality in general. Being a member is a great way for me to keep learning about our industry, meet with senior leaders and recognised specialists and, of course, broaden my network. It also helps me bring the outside in and share this with my colleagues, which in turn benefits IHG.

Gil Mulders
Former Head of Learning Europe at IHG – InterContinental Hotels Group


HSMAI Europe’s Digital Expert LAB is a unique initiative that provides a one stop shop for our industry to access a wealth of knowledge, delivered by industry experts and thought leaders, with a multi-channel, customer focused and commercially minded approach

Suzie Thompson
VP – Marketing, Distribution & Revenue Management, Red Carnation Hotels

We have joined HSMAI REGION EUROPE because it gathers influent and highly committed professionals who are aiming to reflect, act and make an impact on the Hospitality business. Being part of the new People & Culture Advisory board is a unique opportunity for me to work actively on topics such as the attractiveness of Hospitality for talents. It is also a fantastic platform for supporting leaders in acquiring, developing and retaining great people in their organization.

Frederic Toitot
VP Learning & Development Revenue, Digital & Distribution
Global T&C, AccorHotels

Sometimes when you are working in a company you tend to get into a state of home blindness where you get stuck into an Inside-Out perspective. To avoid that I try to broaden my perspective and knowledge by participating into different conferences and networks. HSMAI Sales Advisory Board consists of different type of companies and individual competences from both larger as smaller companies. I get the opportunity to contribute to develop our industry and in the same time fuel my own knowledge in Sales by being a part of it.

Anant Vithlani
Vice President Sales, Nordic Choice Hotels

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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