HSMAI Region Europe would like to invite you to join us for an educational afternoon and evening in HelsinkiæTuesday June 6th from 4 PM to 7 PM.
The event will take place at Radisson Blu Seaside. The address isæRuoholahdenranta 3 00180 Helsinki Finland.
| WHEN | WHAT | WHO |
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| 16:00 | Welcome byæHSMAI Region Europe |  |
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| 16:15 | Distribution Update: What are the current trends and challenges? What is hot not and up and coming.
Marco Corsiæ3rd party and distribution manageræSokos Hotels / Radisson Blu Hotels & Resorts |
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| 17:00 | Roundtable discussions – Session 1
Concurrent sessions held by specialists in their field. |
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| 1.æMobile Dynamics: optimising your website for mobile booking and marketing
Digitalisation has brought choice to consumers. Hoteliers have had to develop multi-channel distribution strategies. The biggest players have developed omni-channel strategies to ensure their customers enjoy a seamless and consistent experience whether they book online through mobile tablet desktop or offline in a store or over the phone. This interactive roundtable will explore more about how digital technology has changed the way hotel brands connect with guests through a 24/7 relationship both in and out of stay and from finding a hotel to checking in during the stay and after departure.
Rich Tuckwell VP of Sales and Marketing Avvio |
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| 2. Channel Optimisation – Finding the right channel mix to drive future revenue. Join us for a discussion on how to effectively optimise your channels to maximise revenue. Thierry CollardæBusiness Development Manager Benelux & Nordic CountriesæOTA Insight |  |
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| 17:20 | Roundtable discussions – Session 2 A repetition of the above mentioned roundtable session 1 in order to allow participants to cover topics of their own choice. | |
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| 17:40 | Snacks and networking | |
There might be some changes to the programme.
HSMAI Region Europe Roadshowæ
HSMAI Europe in partnership with Nor1 OTA Insight Hotelchamp Travel Tripper Avvio and other partners will visit many of the European cities focusing on Digital Marketing Distribution and Revenue Management. Theæpartners mayævary from city to city.
We will be visiting the following cities:
| CITY | WEEKDAY | DATE |
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| Paris | Wednesday | 10 May |
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| Frankfurt – Pre-IMEX | Monday | 15 May |
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| Barcelona | Wednesday | 31 May |
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| Madrid | Thursday | 1 June |
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| Helsinki | Tuesday | 6 June |
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| Copenhagen | Wednesday | 7 June |
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| Stockholm | Thursday | 8 June |
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| London | Tuesday | 13 June |
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| Dublin (breakfast meeting) | Wednesday | 14 June |
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| Oslo | Tuesday | 20 June |
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| Amsterdam | Autumn | |
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| Brussels | Autumn | |
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| Berlin | Autumn | |
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It is FREE to attend for people working directly in the hotel and travel industry.
A big thank you to our partners in Helsinki:
