According to a Walker study, by the year 2020 customer experience will overtake price and product as the key brand differentiator. Studies validate that dynamic shifts in the hotel industry are taking place in 2018 with the dominance of digital and mobile.
It is safe to say that hotel success and technology go hand in hand and hotels must step up their “technological game” if they hope to differentiate themselves and engage with guests. Being ahead of the curve will not only increase your profits, doing something new will get you extra exposure, drive loyalty and bring in new guests.
