Join HSMAI Region Europe and Cornell School of Hotel Administration

For the very first time, Cornell School of Hotel Administration is joining HSMAI in Europe!

HSMAI Region Europe
COMMERCIAL SUMMER CAMP 2019

4 – 9 August 2019
DoubleTree by Hilton, Amsterdam (Oosterdoksstraat 4)

Cornell School of Hotel Administration

The first two days of the Commercial Summer Camp are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme, bearing the Cornell logo.

Are you interested in joining?

Press here to sign up or contact us at postbox@hsmai.eu or +47 916 52 873

Potential candidate profile

The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.

Prices

Price for HSMAI and Cornell Hotel Society members per person: EUR 2900 ex VAT including full day programme, material, coffee, lunch and dinner

Price for Non-members per person: EUR 5900 ex VAT including full day programme, material, coffee, lunch and dinner

For attendees from UK and Holland VAT will be added.

Each participant has to pay for their own travel and accommodation. We have a special rate at the DoubleTree which gives you 10% of the best available rates: http://eventsathilton.com/show/5cf629a820d49e5315fd5b55

The registration is binding and are non refundable.

Cornell School of Hotel Administration

The first two days are in collaboration with Cornell School of Hotel Administration and also includes a Certificate for each participant upon completion of the 2 days programme, bearing the Cornell logo.

Cornell is a private, Ivy League university and the land-grant university for New York state. Cornell’s mission is to discover, preserve and disseminate knowledge, to educate the next generation of global citizens, and to promote a culture of broad inquiry throughout and beyond the Cornell community. Cornell also aims, through public service, to enhance the lives and livelihoods of students, the people of New York and others around the world.

About Cathy A. Enz

Ph.D. Professor of Strategy and The Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management, Cornell School of Hotel Administration

Dr. Cathy A. Enz is a Professor of strategy, innovation and dynamic management and recently served two years as Associate Dean for Academic Affairs at the School of Hotel Administration. During her 27 years at Cornell she has held several other administrative roles including Associate Dean for Industry. Research and Affairs and Executive Director of the Center for Hospitality Research. Dr. Enz received her Ph.D. from the Fisher College of Business at Ohio State University. She has been on the faculty of Cornell since 1990, and previously was on the faculty of the Kelley School of Business at Indiana University.

Dr. Enz has published over 100 journal articles, book chapters, and five books in the area of strategic management and hospitality. She is the editor of the Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy and author of the textbook Hospitality Strategic Management: Concepts and Cases (second edition). Her book American Lodging Excellence: The Key to Best Practices in the U.S. Lodging Industry was the winner of an excellence award from the American Hotel and Lodging Association. Her latest book Achieving Success Through Innovation: Cases and Insights From the Hospitality, Travel, and Tourism Industry, was released in fall of 2016.

Dr. Enz is the recipient of both outstanding teaching and research awards. She received the Cornell Center for Hospitality Research Industry Relevance award numerous times for her research on competitive pricing, and has received the Best Article of the Year award for her work published in the Cornell Hospitality Quarterly.

In cooperation with eCornell she created four courses that compose the online certificate program in strategic hospitality management designed to develop critical strategic leadership competencies in current and high-potential hospitality managers. A new eCornell course titled Leading Strategic Change was released in July of 2016.

Dr. Enz teaches a university-wide course in innovation in addition to teaching courses in strategic management and competitive positioning. She has been recognized several times as “Teacher of the Year,” an honor based on the votes of undergraduate students in the school. In addition to teaching graduates and undergraduates, she presents in numerous executive programs in Europe, Asia, and Central America. Dr. Enz consults extensively in North America and serves on the Board of Directors of two privately owned hospitality companies. She is on the Advisory Board of EGBOK (a hospitality not-for-profit) and the Center for Teaching Excellence.

Prior to her academic activities, Dr. Enz held several industry positions including strategy development analyst in the office of corporate research for a large insurance and financial services firm, and operations manager responsible for Midwestern United States customer service and logistics in the dietary food service division of a large U.S. health care corporation.

About the two days Executive Development programme:

Essential Skills for Successful Leadership
Content:

• Explore what defines leadership success
• Focus on your own leadership style, cultural intelligence, and motivational skills
• Understand how to inspire high levels of performance from all types of individuals
• Improve your problem solving and strategic thinking skills
• Building awareness of thinking traps and leadership bias
• Identify and anticipate key challenges and opportunities in the industry
• Leading the millennial manager
• Using emotional and cultural intelligence to avoid leadership traps
• Designing your organization to motivate a diverse team
• Creating a strategy and culture of excellence
• Preparing others for innovation and change
• Your leadership brand and personal strategy
• Developing tomorrow’s leaders

About the three following days:

You will be able to develop an overall Commercial Plan. This will expose you to certain elements that is very important for you to understand as a leader and that you do not come across often in other programmes.

Topics include:

1. Distribution strategy
2. Commercial Technology strategy
3. Branding strategy
4. Building commercial teams
5. Customer Centricity
6. Data and CRM strategy
7. Calculating ROI on marketing and sales activities
8. Sales Theory, Sales Strategy, Sales Leadership and Hands-on tips

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.

Vision

The leading meeting place of the industry.

Mission

The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

We aim to be the leading meeting place and the hospitality industry’s main source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.

Our Service Pledge

• We pledge to provide transparent and neutral environments
• We pledge to drive personal and professional growth
• We pledge to be your industry point of reference
• We pledge to provide you with cutting edge tools to grow your business
• We pledge to go above and beyond to engage you

For more information about HSMAI Region Europe please visit us at www.hsmai.eu or contact us at postbox@hsmai.eu or +47 916 52 873

Meet some of our members:

HSMAI to me is an institution where professionals discuss and exchange (not only) industry trends and challenges for now and the future in open settings or specialized boards. As a result, HSMAI is able to create recommendations and programmes that will shape the industry and how we do business successfully in the future.

Ralf Denke
Vice President E-Business, Deutsche Hospitality and member of the HSMAI Region Europe Distribution Advisory Board

HSMAI gives you the chance of connecting in person with high value peers in the industry and exchanging ideas in an engaging, informal and trusted environment.

Lennert de Jong
Chief Commercial Director CitizenM

I work for a company that is large locally but small globally – that’s why it is really important to connect with colleagues within the industry to discuss on relevant topics and learn from my peers. HSMAI gives me an opportunity to do so.

Nina Nieminen
Director of Revenue management and Distribution, Sokos Hotels and chair of the HSMAI Region Europe Distribution Advisory Board

The HSMAI is a fountain of knowledge and expertise, not only in the field of Sales & Marketing, but in Hospitality in general. Being a member is a great way for me to keep learning about our industry, meet with senior leaders and recognised specialists and, of course, broaden my network. It also helps me bring the outside in and share this with my colleagues, which in turn benefits IHG.

Gil Mulders
Former Head of Learning Europe at IHG – InterContinental Hotels Group and chair of the HSMAI Region Europe People & Culture Advisory Board

HSMAI Europe’s Digital Expert LAB is a unique initiative that provides a one stop shop for our industry to access a wealth of knowledge, delivered by industry experts and thought leaders, with a multi-channel, customer focused and commercially minded approach

Suzie Thompson
VP – Marketing, Distribution & Revenue Management, Red Carnation Hotels

We have joined HSMAI REGION EUROPE because it gathers influent and highly committed professionals who are aiming to reflect, act and make an impact on the Hospitality business. Being part of the new People & Culture Advisory board is a unique opportunity for me to work actively on topics such as the attractiveness of Hospitality for talents. It is also a fantastic platform for supporting leaders in acquiring, developing and retaining great people in their organization.

Frederic Toitot
VP Learning & Development Revenue, Digital & Distribution
Global T&C, AccorHotels and member of the HSMAI Region Europe People & Culture Advisory Board

Sometimes when you are working in a company you tend to get into a state of home blindness where you get stuck into an Inside-Out perspective. To avoid that I try to broaden my perspective and knowledge by participating into different conferences and networks. HSMAI Sales Advisory Board consists of different type of companies and individual competences from both larger as smaller companies. I get the opportunity to contribute to develop our industry and in the same time fuel my own knowledge in Sales by being a part of it.

Anant Vithlani
Vice President Sales, Nordic Choice Hotels and chair of the HSMAI Region Europe Sales Advisory Board