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As part of the collaboration, HSMAI Region Europe and EHL will hand out two of the Awards together:

  • The HSMAI Europe Young Hotelier of the year in cooperation with Ecole hôtelière de Lausanne (EHL)
  • The HSMAI Europe Young Talent of the year in cooperation with Ecole hôtelière de Lausanne (EHL)

“EHL is proud to collaborate with HSMAI, one of the leading global hospitality associations, on the Awards that will be handed out in London on January 28th at the Savoy Hotel at the ROC ,” says Valérie DE CORTE, Alumni and Industry Relations Director, EHL

“HSMAI Region Europe is expanding rapidly in Europe, so collaboration with a world class hotel school like EHL will be very beneficial for our members who are constantly looking for the best talents,” says Ingunn Hofseth, President & CEO for HSMAI Region Europe.

The winners of the two awards will benefit from high-level industry recognition and will get a diploma. In addition they can join one of the modules for free, for the new EHL digital program – MBA in Hospitality.

Included in the award for Young Talent of the year and The HSMAI Europe Young Hotelier of the year is participation in the HSMAI Region Europe COMMERCIAL SUMMER CAMP 2020 in Berlin, including travel, hotels and meals. The dates are June 28 through July 3, 2020.


The Commercial Summer Camp focuses on developing cross-functional strategic thinking and leadership skills, to enable tomorrow’s commercial leaders in the hospitality industry. The ideal candidate is already a sales, marketing, or revenue management expert or a property leader with the ambition and desire to understand all of the specific disciplines and what it takes to keep them all running smoothly together.


The jury of the HSMAI Europe Awards 2019 will consist of experienced leaders from diverse parts of the hospitality, travel and tourism industry. 

Join HSMAI Europe Awards 2019 in London Tuesday January 28th at The Savoy Hotel in London!

The HSMAI Europe Awards 2019

The HSMAI Europe Awards 2019 will recognise the people and companies that deserve to be awarded for their great work in Hospitality, travel and tourism in 2019.

“HSMAI Region Europe, in close cooperation with our Advisory Boards, will be launching several initiatives aimed at marketing our industry with a view to recruiting and retaining the best talents. We are proud of how the industry is evolving and of the stellar work many companies are doing to take their brands and their customers forward. We are therefore also launching a number of new awards,” says Ingunn Hofseth, President and CEO of HSMAI Region Europe. Join us!

Secure your Early Bird ticket

Sign up today to secure your Early Bird Ticket. The HSMAI Sales Leader Forum will be part of the ROC and the HSMAI Europe Awards. The conference will take place during daytime and the awards will be in the evening including dinner and great possibilities for networking. 

Entry & Judging Process

All entries for award consideration must be entered and submitted online. Entrants must submit materials related to each entry.


  1. The HSMAI Europe Young Hotelier of the year in cooperation with Ecole hôtelière de Lausanne (EHL)
  2. The HSMAI Europe Young Talent of the year in cooperation with Ecole hôtelière de Lausanne (EHL)
  3. The HSMAI Europe Sales Professional of the year
  4. The HSMAI Europe Revenue Optimization Professional of the year
  5. The HSMAI Europe ‘Best Technology Innovator of the year’ – Award
  6. The HSMAI Europe ‘Best Customer Experience of the year’- Award in cooperation with Customer Alliance 
  7. The HSMAI Europe ‘Best use of culture in a customer centric strategy’ – 
  8. The HSMAI Europe ‘Best use of Brand’ – Award

Deadline to submit

Nominations must be done as soon as possible and no later than Monday December 16th.

Press here for more information and to submit entries!

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation.


The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

About EHL

Ecole hôtelière de Lausanne (EHL) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893. It has created and inspired a unique professional community of over 25,000 hospitality managers, united by the values and the legacy of EHL. EHL is a leading university that provides learning solutions for enthusiastic, talented and ambitious students. With undergraduate, graduate and certificate programs, EHL offers its students a range of on-campus and online education opportunities at different stages of their professional journey.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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