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The topic for the upcoming Curate in America and Europe is:          Leadership in Changing Times

In addition, with everything that is happening now regarding the Coronavirus, we will host several virtual meetings with HSMAI Channel. The HSMAI Region Europe virtual meeting will take place on Thursday March 5th, from 3 PM until 4 PM CET

  • How can we lead in the face of crisis?
  • What do we need to know?
  • How can HSMAI help?

You will meet:

Timothy R. Wiersma
President & CEO
Revenue Generation, LLC
and Chair for the HSMAI Americas Revenue Optimization Advisory Board

With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. Specializing in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment, he consistently delivers results for properties around the world.

Before founding Revenue Generation LLC, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.

Over the course of his career, Tim lead revenue and operations teams at Canadian Hotel Income Properties navigate the uncertainty after 9/11. Also, during his tenure at Host Hotels and TPG Hospitality Tim and his teams managed to pay close attention to crucial trend data and drove optimal market share results for these portfolios during the recession of 2007 to 2009.

You will also meet:

Anant Vithlani
Vice President Sales
Nordic Choice Hotels
and Chair of HSMAI Region Europe Sales Advisory Board

Mark Haywood
Senior Vice President & Head of Sales – Europe, Brazil & North Africa
and member of the HSMAI Region Europe Customer & Distribution Advisory Board

Later on the same day HSMAI Global will host a virtual meeting too:

Webinar: Legal Insight on the Pitfalls and Protocols of Hotel Sales Contracts
March 5 @ 11:00 am – 11:30 am EST. This will be 5:00 – 5:30 pm CET

This free HSMAI webinar will address the legal issues on which hotel sales leaders have been asking HSMAI for advice related to the impacts of the coronavirus, and give you an opportunity to ask questions directly of one of the top legal minds in the hospitality industry.


Steven M. Rudner, Esq.
Founder and Managing Partner
I Rudner Law Offices

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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