In Europe, Featured, Global, HSMAI, HSMAI, Marketing, News, News items, Revenue Management, Travel>Hotels

Tuesday this week we completed our HSMAI ROC Europe and 7 HSMAI Europe Chief Officer Roundtables. You will see some interesting press coverage about the content next week.

Almost 90% said it was excellent or very good. That is even above our expectations and we are very happy and thankful. Almost 90% will attend next year’s physical event (if possible).

A big thank you to our sponsors, speakers and everyone attending. We can not wait to see you again in person!

See below for two of the questions we asked the participants. We are grateful that they would like to recommend HSMAI to their industry pairs

HSMAI Europe Chief Officer Roundtables

We also completed 7 roundtables on Tuesday January 26th, which was:

  • Chief Loyalty Officers
  • Brand Chief Digital Officers
  • Chief Innovation Officers Roundtable
  • Chief Customer & Distribution Officers
  • Chief Marketing & Branding Officers
  • Brand Chief Revenue Officers
  • Chief Sales Officers

All Roundtables was by invitation only and only for hoteliers. Individuals were invited based on their specific role at a specific company (determined by company type and number of hotels in the company’s portfolio).

HSMAI Europe Board of Directors

The HSMAI Nomination Committee is responsible for developing a slate of candidates and consists of past board members and chairs.The HSMAI Nomination Committee consists of Martin Jørgensen (Chair), CEO at Foodback and Hans Poortvliet, former leader of HSMAI Holland.

The Board of Directors of the European Region of HSMAI is responsible for providing input for the strategic direction of the association. For now we are looking for board members that primarily are representing the hotel industry. The board meets two to three times a year. Each board member is expected to attend all meetings and actively engage in a minimum of one committee or task force during their term. Board member or board member companies are responsible for the costs of attending the meetings and maintaining a current corporate or organizational membership at HSMAI Region Europe. They will be elected for two years. Two or more of the european board members will also become global board members and attend HSMAI global board meetings together with Ingunn Hofseth, President & CEO, HSMAI Region Europe, once or twice a year.

If you are interested, please send us an email to

HSMAI Europe Advisory Boards


The Advisory Boards are HSMAI Region Europe’s advisors in order to become a leading association in Europe identifying and communicating trends and needs in the hospitality industry while operating as a leading voice for hospitality for their respective disciplines.

HSMAI is all about including everyone. We can see a need for more Advisory Boards during these special times. Today we have 8 different Advisory Boards which is:

  • People & Culture Advisory Board
  • Marketing and Branding Advisory Board
  • Revenue Optimization Advisory Board
  • Sales Advisory Board
  • Innovation Advisory Board
  • Customer & Distribution Advisory Board
  • National Advisory Board Norway
  • MeetConnect Advisory Board→ For corporate buyers

In addition to the above it is important for us to look out for national initiatives and activities. Before covid we had planned to start some new regional and national Advisory Boards but we had to put it on hold.

Now is a very good timing for this new Advisory Boards so here you go:

  • HSMAI National Advisory Board UK
  • HSMAI National Advisory Board France
  • HSMAI National Advisory Board Spain
  • HSMAI Nordic Advisory Board BENELUX
  • HSMAI Advisory Board DACH Advisory Board
  • HSMAI Europe Student Advisory Board

If you are interested in being part of any of the Advisory Boards above, please reach out to us by sending an email to and write “HSMAI Europe Advisory Board” in the subject line.

Wishing you a great weekend

Warm Regards,
The HSMAI Europe Team

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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