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Curate is an exclusive benefits for Organizational Member companies of HSMAI. Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format. The forum is also unique in that it provides an opportunities for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

Spring 2021

GLOBAL CURATE: Defining Success in the New Market

Tuesday, May 11, 2021 — 5 p.m.–6:15 p.m. CET

HSMAI Americas and HSMAI Europe are partnering on this live program focused on helping identify the KPIs that will be most relevant to tracking and achieving success in the post-pandemic hospitality market. Representatives of HSMAI Organizational Member companies in both regions will collaborate on brainstorming these metrics — with a goal of producing an outcomes report the entire industry can use to chart its way toward recovery.

If you’re part of a company that has an Organizational Membership with HSMAI Americas or HSMAI Europe, be on the lookout for an email invitation to participate in GLOBAL CURATE: Defining Success in the New Market. Until then, save the date — Tuesday, May 11, 2021, from 5 p.m. to 6:15 p.m. CET — and start thinking about our agenda:

5–5:05 p.m. CET           Welcome

HSMAI Americas’ Robert A. Gilbert, CHME, CHBA, and HSMAI Europe’s Ingunn Hofseth welcome attendees and explain the Curate model.

5:05–5:10 p.m. CET      PART 1: Defining Success

ZS’s Kelly McGuire, Ph.D., sets the stage for why KPIs and other metrics are critically important across the business landscape.

5:10–5:20 p.m. CET      PART 2: The New Market

The Kessler Collection’s Lori Kiel and Accor’s Markus Keller provide an overview of how the pandemic has changed the definition of success for hotel companies and what metrics and considerations will be important moving forward.

5:20 p.m.–6 p.m. CET  PART 3: Brainstorming KPIs

Attendees separate into breakout groups and brainstorm the top five KPIs that will be most relevant in the new market. Each group will have up to 10 people, who will appoint a lead to direct the conversation and capture their discussion points.

6–6:15 p.m. CET            PART 4: Wrap-Up and Next Steps

Attendees return to the main group, where Kelly McGuire reviews common themes from the breakouts’ KPI lists and outlines next steps.

6:15 p.m. CET                Conclusion

Robert A. Gilbert and Ingunn Hofseth thank attendees for participating and close the program.

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