In Culture & People, curate, Customer, Distribution, Europe, Featured, HSMAI, HSMAI, Marketing, News, News items, Revenue, Revenue Management, Sales, Service, Talent, Travel, Travel>Hotels, Upcoming


Wednesday, 11 May 2022
ESSEC Business School Cergy-Pontoise Campus in France

With great pleasure HSMAI Region Europe would like to invite executives that are HSMAI Europe Organizational Members to attend this year’s biannual Curate.



12:00 – 12:45 pm CET

Registration and lunch

1:00 pm – 1:15 pm CET

Welcome and presentation of attendees


Ingunn Hofseth
President & CEO
HSMAI Region Europe

1:15 pm – 1:20 pm CET

Moderator of the day

Gil Mulders
Gil is an active member of HSMAI Europe, and is currently serving on the HSMAI Europe People & Culture Advisory Board and is a past chair. Previously, Gil was the Head of Learning at InterContinental Hotels Group (IHG). He is also the Founder of The Talent Network

1:20 pm – 1:40 pm CET

New survey – Hospitality Students’ Needs: what do they expect from their future employers?

HSMAI Europe Student Council will share the findings of the survey they have produced

1:45 pm – 3:05 pm CET

Distant and Distracted: Recruit and Retain Talent in an Uncertain, Hybrid World

Debra Jasper
Founder & CEO of Mindset Digital
(she will be with us virtually from the US but the rest of us will meet in person in France) followed by Q&A

3:05 pm – 3:30 pm CET

Coffee break and snacks

3.30 pm – 4.30 pm CET

Brainstorming with executive leaders and the hospitality students about the findings in the survey and more

4:30 pm – 4:45 pm CET

Top 10 Trends to watch for commercial leaders in the industry – identified by HSMAI Europe in a new survey

4:45 pm – 6:15 pm CET

Issue Discussion: Let’s vote for 3 of the 10 trends!
Which of the top trends/issues do you most want to delve into at todays Curate?

6:20 pm – 6:30 pm CET

Wrap up


Michael Nowlis
Programme Director, Executive Leadership Programmes, CISL,University of Cambridge and Chair of the HSMAI Europe Board of Directors


Distant and Distracted: Recruit and Retain Talent in an Uncertain, Hybrid World

The expectations of today’s workforce have changed. How you recruit, onboard and retain talent must change too. That means breaking old rules, choosing the essential over the expected and rethinking just about everything. That’s why this keynote will cover how to:

  • Leverage more agile and engaging approaches to recruit and retain top talent
  • Design recruitment campaigns that capture attention and drive results
  • Fully optimize your recruiters’ online presence —(now, more than ever, people are connecting with you virtually)
  • Transform how you onboard and train your teams

Job seekers have lots of options these days. This fast-paced session will cover how to embrace —and showcase —new approaches to elevate your outreach and stand out from the crowd.

More about Debra Jasper

Debra Jasper, Founder & CEO of Mindset Digital

Debra is an International Keynote Speaker and Mindset Digital Founder/CEO Debra Jasper has given keynotes to leaders around the world. Named one of the top female entrepreneurs in North America, she specializes in helping leaders connect and compete in today’s new virtual age. Before Mindset Digital, Debra launched the first social media fellowship for journalists in the world at Ohio State––working with CNN, 60 Minutes, the Washington Post and other top newsrooms. A former award-winning investigative journalist, she earned her Ph.D. in Educational Policy and Leadership, and wrote her dissertation on the art of powerful micro storytelling.

More about Curate

The Curate events are to be held twice a year, to keep pace with the fast rate of change in the hospitality industry. These events will provide an inspirational forum to enable corporate executives and others to discuss, anticipate and deal with the most critical business issues that impact performance based on industry sentiment research done prior to each Curate. The second Curate will take place at EHL in Switzerland in the Autumn. Both schools are organizational members of HSMAI Europe providing unique ways to engage, enthuse and motivate students to join our industry.

Curate is designed to identify, capture, and shape the executive-level content you need to focus on. Cross-disciplinary discussions, original research and interactive technology are used to explore the priority issues across the disciplines of culture & people, sales, marketing, distribution, revenue management and innovation. At Curate delegates will engage in a full day of invigorating cross-disciplinary discussions about emerging trends and crucial issues. Delegates will engage with colleagues and peers, sharing insights and experiences throughout this innovative forum.

Join Us!

RSVP for yourself or the delegate from your organization.

We look forward to hearing from you to ensure your organization’s participation in this unique day of thought leadership.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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