In Digital, Distribution, Europe, Featured, HSMAI, HSMAI, News items, Sales, Uncategorized, Upcoming

Let’s Talk Sales Advisory Board!

Evert Schuele, Chief Commercial Officer (CCO) for HRG Commercial Services ( is the new chair for HSMAI Region Europe’s Sales Advisory Board.

HSMAI Europe is proud to announce the appointment of Evert Schuele as the new chair of the HSMAI Regional Europe Sales Advisory Board.

Having been an active member of the Sales Advisory board since 2019, I have gotten to know HSMAI Europe as a source for innovation within the commercial functions of hospitality and tourism. It represents a great source for sustainable and industry-leading international networking and relationship building. I have learned to appreciate the interactions as a guide on how to drive successful commercial strategies.

Having worked within the Sales Advisory board over the last couple of years – before and during a very volatile business environment – the trusted members and industry colleagues have become a stable and beneficial source for inspiration and mindfulness.

Therefore I am deeply honoured to be appointed as chair of the Sales Advisory Board, being able to support the HSMAI Europe vision, my fellow Advisory Board members and interact with the other functions, members and boards to help steer the industry towards full recovery, says Evert Schuele

We are thankful and delighted that Evert will take over as the chair for the Sales Advisory Board for the next 2 years. We have learned to know Evert as a very strong relationship builder, and with his competence and passion for our wonderful industry he is very well suited for the position.

The HSMAI Europe Sales Advisory Board has for several years been under the competent guidance of the board’s chair, Nordic Choice Hotels VP of Sales Anant Vithlani. We are grateful for Anant`s efforts on the Sales Advisory Board and we are happy that he will continue to serve on the board. Anant`s contribution, not only on the Sales Advisory Board but to the whole of HSMAI Europe has been and remains invaluable, says HSMAI Region Europe President and CEO, Ingunn Hofseth.

The HSMAI Europe Sales Advisory has the following members:

  • Evert Schuele, Chief Commercial Officer (CCO) at HRG Hotels (Chair)
  • Anant Vithlani, Vice President Sales at Nordic Choice Hotels
  • Brigitte T. Gruber, Managing Partner at Horwath HTL
  • Stephanie Pinto, Vice President Sales at Interstate Hotels & Resorts International
  • Debbie Male, Head of Sales Europe at InterContinental Hotels Group (IHG®)
  • Jostein Brustad, Head Of Sales at Thon Hotels
  • Isabella Moroni, VP Leisure Sales, Europe at Preferred Hotels & Resorts
  • Jane Griffiths, Global Sales Director at glh Hotels
  • Kerstin Gibert, Regional Director of Sales Germany at Premier Inn Deutschland

Call for HSMAI Europe Sales Advisory Board Members :
If you are interested in joining, please fill out this application form.

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