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Update on HSMAI Europe`s recent events in London

Last week in London HSMAI Europe hosted their Commercial Strategy week, comprising of the Commercial Summer Camp, ROC and Sales Leader Forum, The HSMAI Europe Awards and the Marketing Strategy Conference. Also, two Executive Roundtables were held for both Brand Chief Revenue Officers and Chief Distribution Officers.

In addition to the hospitality leaders who attend the Commercial Summer Camp, the HSMAI Europe Student Council and Rising Leaders Council also participated in all the events for the first time. Despite the ongoing challenges related to airports, cancelled flights and the high number of Covid cases that prevail, the events were highly successful and the feedback we have received from the participants has been very positive. More than 80 % said the event was excellent or very good. The survey also told us that the majority would prefer us to host the ROC & Sales Leader Forum in January instead. The Commercial Summer Camp will still take place during the Summer.

We very much look forward to once again hosting the HSMAI Europe Summit in London in January 2023. In addition to the ROC and Sales Leader Forum we will also include the Marketing Strategy Conference, so everything will take place in one day and evening!

You can also read Evert Schuele’s view on this year’s Commercial Strategy Week in this newsletter.

Furthermore, I also want to inform you that we are creating a Marketer’s Essential Digital Toolkit in partnership with The Hotels Network, and we will share it with you after the Summer.

In the same way we plan to develop a toolbox within Sustainability, and our Sales Advisory Board would like to produce one for Sales too.

Have a wonderful day!

All the best,

Ingunn Hofseth
President & CEO
HSMAI Region Europe

Views from: HSMAI Europe Commercial Strategy Week

Industry professionals from all over Europe attended the HSMAI Europe’s Commercial Strategy Week to gain valuable insights on revenue optimisation, leadership skills and marketing/sales strategies. We caught up with Evert Schuele – Chief Commercial Officer (CCO) at HRG Hotels to get his insights on some of the important ‘takeaways ‘and call-to -actions for members.

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Global Market Insight by OTA Insight

HSMAI Europe congratulates OTA Insight on winning the Best Technology Innovator of the Year award at the HSMAI Awards dinner held in London on June 30th. Combining recovery trends from the last six months and a demand outlook for the next 90 days, their technology will help hotels make more informed decisions on critical topics, and can serve as a new industry benchmark to track worldwide recovery for the travel and hospitality industries

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Pictures from the Commercial Strategy Week 

It’s with great pleasure that we can share some of the great pictures taken during the Commercial Strategy Week.

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