Front from left: Kimmo Vanne, Chairman of the board LIWLIG, Sofi Franzen, CSO LIWLIG, Rasmus Jakobsen, Strategic Advisor LIWLIG. Back from left: Tron Mathisen, Founder 6.Sans, Timo Aalto, CEO, LIWLIG, Per Morten Bergh, Founder 6.Sans, Lars Øberg, partner 6.Sans.
6. Sans group acquired by LIWLIG group
Will definitely be the biggest in the Nordics!
Liwlig group is a newly established Nordic event giant which today consists of both Finland’s and Sweden’s two largest and leading event companies, respectively Tapaus OY and EventyrNineYards AB. LIWLIG has entered into an agreement to purchase all the shares in 6.sans group AS. With this acquisition, Liwlig group will consist of over 220 employees in Finland, Sweden and Norway, and will reach a turnover of over NOK 650 million in 2022.
The largest owner in LIWLIG is the Private Equity company MB Funds OY.
The three owners of the 6.Sans group will continue to be operative in the 6.Sans group and within the LIWLIG group. In addition, it has been agreed that the owners will invest parts of the purchase price in the LIWLIG group.
“After 20 years of building up 6.Sans to become one of Norway’s leading environments within Brand Experience, today we are incredibly happy and proud to start a new journey with our wonderful employees and customers together with the LIWLIG group states Tron Mathisen and Per Morten Bergh, who are the founders of 6.Sans.
“In order to grow further, we need to get hold of more talent. There is currently a demanding recruitment situation in Norway, and through this acquisition we will become more flexible in terms of being able to meet our customers’ needs,” says Per Morten Bergh
Facts about 6.Sans gruppen AS:
Consists of the companies 6.Sans event AS, 6.Sans Travel AS, 6.Sans Film AS and Interactive Games AS.
The group’s turnover in 2022 is approx. NOK 80 million with an EBITDA of NOK 10 million
6.Sans event was the first Norwegian event agency to win 2 golds at the WC for events, BEA awards in 2018 and a new gold in 2019. 6.Sans has won a number of awards within HSMAI, Sponsor and the event award as well as other national and international awards, most recently SEP (Sponsor and event prize 2022) for best in B2B event.
6.Sans group’s most important customers include: Gjensidige, Handelsbanken, Telia, Carlsberg Ringnes, Innovasjon Norge, and the Kongsberg group.
“I was impressed by the entrepreneur’s passion and the quality and long history of 6.Sans. This really makes us strong to serve our Nordic clients and exciting possibilities to our over 200 employees. We wanted to find to best player in Brand Experince in Norway and I believe we have done that with 6.Sans. I am privileged to welcome 6.Sans to Liwlig Group!” says CEO I LIWLIG group – Timo Aalto
LIWLIG Group has 230 employees in Sweden, Norway, Finland and the USA with offices in Stockholm, Gothenburg, Oslo, Helsinki, Tampere and New York.