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Photo: Local Event in Oslo at the Grand Hotel Oslo on 30th of August 2022

HSMAI Europe Executive Insights August 2022

MKG Consulting

MKG Consulting, based in Paris, has now become an organizational HSMAI Europe member and they have also become one of our partners producing market insights for our members for the next 12 months. HSMAI Europe will, by providing hospitality professionals with the tools, insights, and expertise do our best to fuel sales, inspire marketing, and optimize revenue for our members. I hope you will find their first article in this newsletter interesting.

MKG Consulting, formerly MKG Hospitality, is a leading consulting company in the fields of tourism, lodging, and food service. The company offers services in three categories:

Market surveys: market analysis to make the right investment decisions: hotels, restaurants, casinos, golf courses, spas, balneotherapy/thalassotherapy, business, and congress facilities, and any other tourism projects.
Destination surveys: help tourism destinations achieve their goals for tourism and economic development.
Asset valuations: optimize investment strategy thanks to adequate asset valuations: individual hotels or portfolios, from budget to palace, standard or resort, restaurants, casinos, golf courses, spas, and more.

Unite and Support – Auction for Ukraine
As this is a time when the hospitality industry needs to unite and support Ukrainians in allowing as many as possible to apply for courses or continue their studies and have opportunities to gain new skills and/or new employment contracts in the industry. We are offering you the perfect opportunity to help support the hospitality industry in Ukraine.
In light of the ongoing conflict, the HSMAI Foundation (Hospitality Sales and Marketing Association International) has partnered with HSMAI Europe to establish a designated fund to support both the immediate and longer-term needs of Ukrainians studying and working in the hospitality industry. The fund is administered by the HSMAI Europe Board of Directors and is open to any student or employee who has been impacted by the events of the war including refugees and those still based in Ukraine.

As an initiative to raise money for the fund, HSMAI Europe will be hosting an auction in the form of a silent auction starting on September 29th for one week, and a live auction at an HSMAI Europe event in London on October 6th, 2022. This will be part of the Cvent Connect that will take place at the Intercontinental Hotel – The O2 1 Waterview Drive, London SE10 0TW

We will start the promotion of the auction on Thursday, September 22nd.

In this regard, we are offering you the opportunity to contribute to the fund by donating a service or product that can be auctioned at either the silent or the live auction. Should you be willing to do so we ask you to kindly state the value of your contribution and each donation will be featured with a prominent mention of each donor. You will also be invited to one of our events where you can meet some of the fund’s recipients.

Grants from the new fund will be available for:

  • Fees and full bursaries to Ukrainian citizens who are currently students or others who desire to further their education/training in hospitality;
  • Vocational training/support for current employees in Ukraine who have been uprooted from their homes and/or are now refugees;
  • Mentorship for Ukrainians seeking experience and guidance in the hospitality industry
  • Attendance at HSMAI Europe programs and conferences and also for global certifications

To make your contribution please contact us as soon as possible at

Thank you very much for considering our request, the impact of which will make a huge difference to the future of Ukrainians working in our beloved hospitality industry.

We hope to hear from you soon!

Ingunn HofsethIngunn Hofseth
President & CEO
HSMAI Region Europe

A great 2022 summer for the European hotel industry
Despite numerous hurdles the European hotel industry seems to be overcoming every obstacle in its path. The performances are even records for some destinations that benefited from local and international tourists.

HSMAI Europe UK Conference in connection with Cvent Connect
Thursday, 6th of October at the Intercontinental Hotel – The O2, 1 Waterview Drive, London SE10 0TW
You, as an HSMAI member, can attend this event for free included the Cvent part. Sign up and join us so you can take advantage of a complimentary registration for the rest of CONNECT Day 2 for access to thought-leadership sessions, engagement with industry peers at meals and coffee breaks, and our conference party (total value of 250 GBP per attendee).

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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