HSMAI Europe Curate

By-Invitation-Only

Venue: London Hilton on Park Lane
Date: Wednesday, 9th November, 2022
Time: 12:00 pm – 6:00 pm followed by networking and drinks
Topic: Commercial Strategy

HSMAI Europe’s Fall Curate 2022 will take place at London Hilton on Park Lane on Wednesday, 9th November. We will start the day with lunch at 12:00 pm, before we kick off the programme with Accor at 1:00 pm. At 6:00 pm we will wrap up with networking and drinks.

HSMAI’s Fall Curate 2022 will focus on how to design and build a commercial- centric organization that is strategically designed to optimize profits.

The evolution within the hospitality industry to break down silos between commercial disciplines — especially sales, marketing, revenue management, and distribution — has accelerated. And the emergence of the word “commercial” in titles at the property and corporate levels has created much conversation about strategy, organizational design, and scope in recent months.

We have invited Accor to talk about how they have dealt with this internally:

After the presentations, we’ll dive into how we can harness the innovation and technology that has emerged from the convergence of sales, marketing, and revenue optimization to create holistic commercial strategic organizations. To accomplish this, we’ll have interactive discussions, and collaborative brainstorming.