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Driving Conversion

Intercontinental Hotel – The O2, London
Thursday 6th October 2022

This year HSMAI Europe have partnered with Cvent Connect Europe for the annual CONNECT conference. Meet some of the Rising Leaders and hospitality talents from the UK and hear more about HSMAI’s program for Rising Leaders.

Take part in an interactive, HSMAI Europe-exclusive session with keynote speaker Francesca Vereb, who will discuss ways and insights that can help hotels be more efficient, drive higher conversion and position themselves as a better partner to event planners.

Additionally, you have the opportunity to join in and listen to exciting sessions with Cvent keynote speakers, Ashley Banjo and Cally Beaton. 

The event is free of charge.



Ashley Banjo

Creative director and Choreographer for Diversity


Francesca Vereb

Vice President Marketing at Cvent


Cally Beaton 

Senior Vice President at US studio giant Viacom CBS

* HSMAI Europe will be hosting an auction in the form of a silent auction starting on September 29th for the duration of one week, ending on the 6th of October. The proceeds of the auction will go into the HSMAI hospitality education fund for the Ukrainians affected by the war. Read more here.

Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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