HSMAI Europe Weekly | Silent auction, local event and more!

From left: Connor Witherington, Director of Revenue Management at The Peninsula, London and Olivia Rocky, Marketing Manager at Aimbridge Hospitality EMEA

Today HSMAI Europe has been hosting a breakout session as part of Cvent Connect Europe at the wonderful InterContinental London – The O2 in London.

We got to know Olivia Rocky, Marketing Manager at Aimbridge Hospitality EMEA and one of the joint winners of the HSMAI Europe Young Talent of the Year Award 2021, being interviewed by Connor Witherington, Director of Revenue Management at The Peninsula, London. This was followed by a very interactive session about Driving Conversions with Cvent’s own Vice President of Marketing, Francesca Vereb. The engagement was great, and there has been many great discussions!

Furthermore, we also heard from Yana Kyrylyuk, Vice Chair of the HSMAI Europe Student Council, talking about the HSMAI Europe Silent Auction for the Hospitality Industry in Ukraine. The auction ends today – make sure to place your bid before it’s too late. https://app.galabid.com/hsmaieuropeauction/items

The wonderful Cristina Blaj was the moderator of the breakout session.

All the best,

Ingunn Hofseth
President & CEO
HSMAI Region Europe

HSMAI Region Europe Commercial Week 2022 – Key takeaways for Revenue Managers
Industry professionals from all over Europe attended the HSMAI Europe’s Commercial Strategy Week 2022 to gain valuable insights on revenue optimisation, leadership skills and marketing/sales strategies. We caught up with Shumi Khan, Global Vice President for Business Performance and Revenue Management at Accor to get her insights on some of the important ‘takeaways ‘and call-to-actions for members.

HSMAI Europe Silent Auction for the hospitality industry in Ukraine
Today is the last day of the HSMAI Europe Silent Auction for the hospitality industry in Ukraine – make sure to place your bids before it is too late! See this short video with Yana Krylyuk, Vice Chair of the HSMAI Europe Student Council, our pride and inspiration for this auction.

Remember to place your bid in as the auction will be closing tonight.

10 Direct Channel KPIs Every Hotelier Needs to Know
It’s well-known that direct bookings are critical to the success of hotels, yet performance management of this channel is often insufficient. Through hotel benchmarking, hoteliers are able to use valuable competitive insights to make better-informed decisions but it can sometimes be difficult to know which metrics you should be paying attention to.