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HSMAI Europe starts 2023 on a high note with three-day London event for hospitality commercial leaders and industry stakeholders

Core event 2023 HSMAI Europe ROC themed ‘Ride the Wave’ is dovetailed with a Leadership Day and high-profile Executive Roundtables as the association maps-out for growth in several countries in Europe

London, UK – January 9th, 2023: HSMAI Europe, the European arm of the Hospitality Sales and Marketing Association International (HSMAI), the industry’s leading advocate for intelligent, sustainable revenue growth globally, is starting 2023 as it means to go on – in growth mode – by hosting its three-day business event for the region’s hospitality commercial elite.

Taking place at InterContinental Park Lane in London from January 18 to 20, the core event is #ROC2023LONDON, the association’s annual pan-European revenue optimization conference and awards, staged on January 19, dovetailed by two complementary events – a Leadership Day on January 18 for members of HSMAI Europe’s various advisory boards, student council members and rising leaders councils, and invitation-only Chief Officer Executive Roundtables on January 20, fostering high-level discussions on pertinent industry topics.

ROC 2023’s theme, ‘Ride the Wave’, sets the tone for the three days with HSMAI Europe’s members and partners meeting in person to engage in meaningful dialogue, focusing on commercial strategies to drive revenue and enhance the customer experience despite current global market uncertainty.

“HSMAI Europe’s three-day London event is designed to maximize opportunities

 for like-minded hospitality commercial leaders to ‘ride the wave’ together as we enter a New Year presented with multiple challenges, but also, immense opportunities.”

Ingunn Hofseth, President & CEO, HSMAI Region Europe

“Having overcome the difficult circumstance of the last few years, the industry has emerged stronger, and that is reflected in the expansion of HSMAI Europe membership after the pandemic, with more growth planned for 2023 in tandem with the industry’s accelerated recovery. As we grow, so our collaborative efforts to tackle issues and spearhead innovation become more powerful and impactful, and our triple event kick-starts this momentum.”

HSMAI Europe’s trifecta starts with Leadership Day on January 18, an event last staged pre-pandemic in September 2019. Involving members of several HSMAI Europe advisory board members, the student council and the rising leaders council, the wide-ranging agenda will include global certifications updates, survey results, discussion groups on business and industry issues, as well as areas of focus for HSMAI, with an onus on membership growth, plus group presentations and a working dinner.

The following day (January 19), 2023 HSMAI Europe ROC will bring together commercial leaders from hospitality to discuss the most important strategic issues facing the sector under the ‘Ride the Wave’ theme. Professionals attending are those responsible for leading revenue optimisation and pricing for brands, management companies, ownership groups, hotels, and resorts. ROC will also showcase partner companies serving this audience.

Keynote speakers will include customer experience thought leader Steven Van Belleghem whose session is entitled ‘Human and Tech: How to create the perfect CX by combining these two interfaces’.

HSMAI Europe is also proud to welcome back their Platinum Sponsor Duetto.


“We are thrilled to be back at HSMAI ROC in London to meet and exchange with the revenue community in Europe – we’re delighted to sponsor this important event and look forward to seeing everyone there”

Chris Crowley, Chief Revenue Officer at Duetto



ROC 2023 is designed to maximize interaction between the audience speakers, and panels and will involve polls, quizzes, live feeds and more. The day will culminate with the hotly anticipated HSMAI Europe Awards ceremony and dinner.

Based on HSMAI Europe member feedback signaling a need to focus on attracting and retaining talent, the association has added more categories to the 2023 awards, which recognise the great work of hospitality people and companies in 2022. There are seven Individual Achievement Award categories and five Best in Class categories for companies. See here for a full list.

The three-day HSMAI Europe extravaganza ends with three exclusive, invitation-only Executive  Roundtables on January 20. Chief Digital Officers will discuss predictive personalization, Chief Revenue Officers will ask, ‘In 2023, do you know what your revenue managers are doing?’, and Chief Sales and Distribution Officers will debate sales versus distribution – the equation of how to ride the wave and maximizing collaboration between the two.

For more information or to sign up, visit HSMAI Europe and ROC 2023.

For more information contact:
Bianca Miholca

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organization. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read more here.

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