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Profit-Oriented Revenue Management (PORM): Shaping the Future of Hotel Revenue Strategy

Don’t miss your chance to sign up for a HSMAI Europe Meet & Connect near you this June!

📌 Thursday 8th June, Paris
📌 Thursday  15th June,  Amsterdam
📌 Thursday 22nd June, London

Join us for an insightful evening about total revenue management. We have invited a special guest, Anders Johansson to be our speaker and share his insights with us. 

Anders Johansson, a renowned expert in hotel revenue management, will introduce and delve into the concept of Profit-Oriented Revenue Management (PORM). Moving beyond traditional revenue metrics, such as occupancy and RevPAR, PORM represents a profound shift in focus toward profitability at every level of operation.

Anders Johansson will discuss the essential components of PORM, including a comprehensive understanding of Customer Acquisition Cost (CAC) and its vital role in optimising profitability. The discussion will also encompass strategies to maximise profits across ancillary services, such as F&B, Spa, and Meeting & Events departments. Recognizing the significance of a hotel’s commercial team in this context, Anders will present ways in which these teams can enhance their productivity, adopt a data-driven approach, and actively contribute to a PORM framework. This presentation will also address the practical application of the flow-through concept in P&L and its impact on various departmental revenues.

This is an unmissable opportunity for hotel revenue managers and other hospitality professionals aiming to future-proof their strategies and operations. Prepare to be inspired and leave with a fresh, profit-oriented perspective on revenue management that you can implement at your own property.

Anders Johansson, CEO at Demand Calendar

With over 30 years of experience in leading positions within hotels and restaurants, Anders Johansson has pioneered revenue management principles in the hospitality sector since the late 1980s. In addition to his role at Demand Calendar, Anders has been a consultant for the past ten years, assisting businesses in creating business models, visions, and brands and increasing revenue streams.


Anders has also been sharing his extensive knowledge as a lecturer for 18 years, teaching two 5-week courses in Strategic Revenue Management at the School of Hospitality, Culinary Arts & Meal Science at Örebro University in Sweden.


Furthermore, Anders has held various board member positions in notable companies such as Forenom, InnSpire, Kämp Collection Hotels, and Bohemia Properties.


Anders holds an International Business, accounting, and finance degree from the Stockholm School of Economics. Today, Anders is the CEO of Demand Calendar, a company dedicated to helping commercial teams in the hospitality industry optimize revenue streams and increase profitability.

Join us for an exciting evening including networking opportunities with like-minded individuals. This event is free for HSMAI members, making it an exceptional opportunity to participate in our local events. 

*HSMAI Europe is hosting several local events in Paris, London and Amsterdam throughout 2023, exclusively for association members. For more information on how to become a member, please contact us at 

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. Read More

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