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HFTP and HSMAI Europe announce a joint Industry Networking Evening in Berlin

Wednesday 6th March 2024 6-9 pm at the Crowne Plaza Berlin, Potsdamer Platz,
Hallesche Str 10, Berlin, 10963, Germany

Following the successful inaugural networking event at ITB Berlin 2023, Hospitality Financial and Technology Professionals (HFTP®) and Hospitality Sales and Marketing Association International (HSMAI) Region Europe are thrilled to announce they are bringing the industry together again for a second networking evening, taking place on Wednesday March 6th 2024 in Berlin.

“We at HSMAI Europe are very excited to collaborate with HFTP at ITB Berlin again. As many of you know, our collaborations continue to be very successful. Following our joint presence at HSMAI Europe’s Commercial Week in London in January, we can’t wait to meet again at ITB Berlin, and continue to identify valuable opportunities, events and initiatives for Europe for the years ahead.”

Ingunn Hofseth, President & CEO at HSMAI Europe

“HSMAI Region Europe and HFTP continue to partner on numerous initiatives to keep the industry and its stakeholders informed on topics where our expertise overlap. HFTP’s activity in Europe continues to accelerate by building back our programming specifically focused on the region and hospitality finance and technology trends. It is through partnerships like these that make our joint initiatives even more valuable for the industry.”

Carson Booth, Chief Operating Officer EMEA at HFTP

Hospitality, tourism and travel industry professionals are invited to join us. The evening will be a fantastic opportunity to reconnect with industry colleagues and be part of the discussion to improve the hospitality sector.

HFTP and HSMAI Region Europe are dedicated to fuel the growth and success on topics of revenue, sales, marketing, finance, technology, people and culture. This event will provide a platform for professionals to network, exchange ideas, and build valuable relationships.

The networking event will take place from 18:00 to 21:00 CET at the Crowne Plaza Berlin, Potsdamer Platz, Hallesche Str 10, Berlin, 10963, Germany.

We invite all attendees to register via the link provided below. Join us for an evening of networking, celebration, and an opportunity to engage with industry leaders.

RSVP is required to attend this event.

About HSMAI Europe

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organisation. HSMAI Europe aims to be a key influencer, pioneer and the go-to industry resource for professional development, commercial strategies and sustainability in the hospitality, travel and tourism industry. For more information about HSMAI Region Europe, visit 


About HFTP

Hospitality Financial and Technology Professionals (HFTP®), established in 1952, is a hospitality nonprofit association headquartered in Austin, Texas USA with offices in the EU and Middle East. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with an international network of members and stakeholders. HFTP uniquely understands the industry’s pressing issues, and assists its stakeholders in finding solutions to their challenges more efficiently than any organization. HFTP offers expert networks, educational resources, career development programs, research, leadership opportunities and conferences and events. HFTP produces international events throughout the year, including the world’s largest hospitality technology tradeshow and conference brand: HITEC.  In addition, it oversees the hospitality-specific® and the Uniform System of Accounts for the Lodging Industry (USALI). For more information about HFTP, visit For the latest news, visit the HFTP News page at and the HFTP Connect blog at

Contact: Eliza Selig (

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Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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