In Europe, Featured, HSMAI, HSMAI, Marketing, News, News items, Travel>Hotels, Uncategorized, Upcoming

HSMAI Europe Shines a Light on Portugal and the Netherlands

I am thrilled to share that HSMAI Europe has just wrapped up activities in the beautiful city of Lisbon, Portugal, marking an exciting expansion into this dynamic market. Our entry into Portugal has been a wonderful experience, full of new connections and opportunities. From the moment we arrived, Lisbon’s vibrant atmosphere and the warm welcome from the local hospitality community set the stage for a successful debut.

Our first local event had a great turnout and the HSMAI Europe Commercial Summer Camp brought together many talented people for a week of meaningful discussions and learning.

As we continue to build our presence in Portugal, we invite you to join us on this exciting journey. Together, we can make a significant impact on the future of hospitality in Portugal.

DigiTech and Future You in the Netherlands on September 4th

We have received a lot of feedback that, in addition to Amsterdam, we should have activities in other places in the Netherlands, so this time we are strongly present at NBC Congrescentrum in Nieuwegein.

Join us On September 4th for the DigiTech, an exclusive conference dedicated to exploring the latest marketing and digital trends, specifically tailored for the hospitality and travel industry.

Panel Discussions and Networking:
Engage in insightful panel discussions featuring both corporate buyers and industry experts.

The updated program will be online next week but you can sign up below.

In the afternoon and evening on the same day and at the same place, we are hosting Future You.

FUTURE YOU is created to address the industry’s need to recruit young talents in the coming years. The event is designed to showcase the diverse and exciting career opportunities available in marketing, sales, branding, revenue management, restaurant management, hotel management, and more within the hospitality, event, and travel sectors. Invited participants include graduating high school students, as well as students from hotel schools and universities.

I would also like to draw your attention to some important articles below in this newsletter:

    1. June 2024: a warm but not overheated start to summer for the European hotel industry
    2. Inspiring the next generation: an interview with Morten Malting

I hope to see you in the Netherlands!


Ingunn Hofseth

President & CEO

HSMAI Region Europe
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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