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Best practices on MICE sales and Marketing by Cvent

MICE venues and hotels: Discover key trends and insights from Cvent’s 2025 Planner Sourcing Report and find out how you can elevate your venue profile, develop compelling RFP proposals and win more MICE bookings.

Highlights of what’s included:

  • Challenges and opportunities for European hotels: Understand how event organisers source venues, develop meaningful partnerships, and anticipate changes in 2025 budgets.
  • Align with event organiser priorities: Get latest trends in venue features and locations and learn how to align your venue’s offering with what event organisers are looking for.
  • Enhancing venue visibility and appeal: Practical strategies to improve your venue’s visibility and attractiveness based on insights from European event planners.

For these and more detailed insights, watch this informational webinar at your convenience.

<On-demand Webinar: Best Practices for MICE Sales and Marketing>

Cvent surveyed more than 600 event industry professionals in Europe to uncover
top-of-mind trends and insights.

Dive into the details to understand how you can adapt to changing budgets, lead
times and respond to client needs to stay competitive and win more MICE business.

Highlights of what’s included:

  • Event planners are looking for specific information online and increasingly rely
    on technology to source venues
  • Venues must showcase their spaces and align offering to meet a variety of
    unique event needs
  • Sustainability practices are an expected part of the planning process

For these and more detailed insights, download Cvent’s Planner Sourcing Report
2025.

<2025 Cvent Planner Sourcing Report – Europe Edition>

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