Executive Insights: February 2025

We are ready to meet you somewhere near you!

Berlin, Oslo, Lisbon, and Athens are just a few of the cities where you can soon join an HSMAI Europe activity.

Will you be in Berlin during ITB? We will be there!
After two incredible networking events during ITB Berlin in 2023 and 2024, the Hospitality Sales and Marketing Association International (HSMAI) Region Europe and Hospitality Financial and Technology Professionals (HFTP®) are excited to bring their members together once again! Haven’t signed up yet? You can do so here: Sign up now

On Tuesday March 25th, we will be at the Grand Hotel in Oslo, hosting several activities throughout the day and evening. In the morning, we will hold the MICE workshop, followed by our Meeting Exchange. The day will conclude with the National Awards in the evening.

More information about the workshop for senior leaders:

Designing Leverage of MICE Potential in the Business Mix Workshop
By-Invitation-Only 
We’re shaking things up and bringing a powerful workshop on MICE strategy to Oslo—a condensed version of our highly successful “Designing Leverage of MICE Potential” workshop we hosted in January in London, that was moderated by Mark Struik and Thijs Peters, Partners at Conventus Consultants. Read more here 

 NEW! 

We’re also thrilled to introduce our new local initiative launching in multiple cities—starting with Lisbon and Athens in April!

What is HSMAI Europe Commercial Strategy Forum?

The HSMAI Europe Commercial Strategy Forums were inspired by a simple yet powerful idea: to bring the insights, energy, and expertise of our HSMAI Europe Commercial Strategy Conference to local markets across Europe.

Our annual conference has become a must-attend event for commercial leaders in hospitality, providing cutting-edge strategies, in-depth discussions, and networking. However, we know that not everyone can travel to a single location. That’s why we are launching these focused, local Commercial Strategy Forums—mini-versions of the main conference —tailored to the specific challenges and opportunities in each local market.

We are particularly excited to expand our presence into Lisbon and Athens, two dynamic markets. We have already secured some great speakers with more to come. We can’t wait to connect with local industry leaders in these local markets – and more cities will be announced later.

Read more about Lisbon here
Read more about Athens here

Through these forums, our goal is to provide a platform for sharing best practices, learning, collaboration, and innovation—ensuring that commercial professionals across Europe will share best practices, get updates on latest trends and strategies to drive business success.

We look forward to welcoming you to an upcoming HSMAI Europe Commercial Strategy Forum near you!

Check our calendar here that we will keep updating in the weeks to come!