Help Shape the Future of Hospitality in Europe
HSMAI Europe is expanding its network of Advisory Boards and is inviting senior leaders from member companies to apply for positions on our new and expanding advisory boards.
As our industry continues to evolve, strong leadership, diverse perspectives, and local market insight are more important than ever. Our Advisory Boards bring together experienced professionals from across Europe to help guide industry conversations, identify emerging trends, support knowledge-sharing, and contribute to the development of HSMAI Europe initiatives.
We are currently seeking new Advisory Board members for:
National Advisory Boards
New Boards
- France Advisory Board
- Spain Advisory Board
- Italy Advisory Board
Expanding Boards
- UK Advisory Board
- DACH Advisory Board
- Netherlands Advisory Board
- Norway Advisory Board
- Sweden Advisory Board
- Greece Advisory Board
- Portugal Advisory Board
Discipline Advisory Boards & Task Forces
Expanding Boards
- Marketing & Branding Advisory Board
- Revenue Optimization Advisory Board
- People & Culture Advisory Board
New Taskforce
- Distribution Roundtable Taskforce
Established Advisory Boards
The following advisory boards are already fully established and are currently not recruiting additional members at this stage.
- Sales Advisory Board
- AI Advisory Board
This is an opportunity to:
- Influence the future direction of hospitality in Europe
- Collaborate with senior industry leaders
- Share expertise and market insight
- Contribute to meaningful industry initiatives
- Strengthen professional networks across Europe
Please note that Advisory Board membership requires a two-year commitment and is open to representatives from HSMAI Europe member companies.
If you would like to learn more or request an application form, please contact us at postbox@hsmai.eu.
We look forward to welcoming new voices and perspectives to the HSMAI Europe community.
About HSMAI Region Europe
HSMAI – Hospitality Sales and Marketing Association International – is a global membership organisation founded in the United States in 1927 and the world’s largest and most active association dedicated to sales, marketing, and revenue growth in the hospitality industry. HSMAI Region Europe is the European arm of the organisation.
HSMAI Europe is committed to advancing commercial excellence across the hospitality sector through professional development, strategic insight, sustainability leadership, and industry collaboration.






















