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This year´s HSMAI Day UK will take place at beautiful St James Court Hotel in London which is part of Taj Hotels

The HSMAI Day, UK

Thursday 12 September from 12:00 pm - 6:30 pm (including networking and drinks)
Lunch and networking from 12-1 pm
St James Court Hotel, 54 Buckingham Gate, Westminster, London


Press here to sign up!

It is free from HSMAI members working directly in the Hotel & Travel industry!



Understanding the true value of loyalty programmes

Who Should Attend:
  1. Hotel ownership groups that wonder about the value of the loyalty programme (after all, the owner may think “if it is such a strong brand, why do I need a Loyalty programme?”)
  2. Those who want to know how to calculate the value of such programmes
  3. Front office and others involved in managing those guests who are part of the hotel’s loyalty programme
  4. Revenue managers who must learn to incorporate loyalty into their forecasting


The moderator of the day and also the main speaker will be

stowe
Stowe Shoemaker
Dean
Harrah College of Hospitality, University of Nevada, Las Vegas

Challenges and Complexity of Loyalty Programmes

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By Philippe Roy
Director Global Client Group Europe - Head of the Hospitality Vertical
American Express

Overview of Customer Loyalty

customer-loyalty
By Stowe Shoemaker, Dean, Harrah College of Hospitality, University of Nevada, Las Vegas

Case study with the goal to learn how to calculate the value of word – of - mouth

calculate
By Stowe Shoemaker, Dean, Harrah College of Hospitality, University of Nevada, Las Vegas

Panel discussion on how loyalty is used today following The Loyalty Circle


You will amongst others meet:
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Teresa Comparato
Sr. Director Head of Loyalty EMEA
Radisson Group
accorh
Isabelle Birem
Senior Vice President
Global Head of Loyalty
Accor
flight
Ravindra Bhagwanani
Managing Director
Global Flight
Moderator: Stowe Shoemaker, Dean, Harrah College of Hospitality, University of Nevada, Las Vegas



Following the educational programme we open for networking and drinks until 6:30 pm


Press here to sign up! It is free from HSMAI members working directly in the Hotel & Travel industry!

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