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In recent developments HSMAI Region Europe, in cooperation with the German company Customer Alliance, will hand out a national award on the upcoming HSMAI Day in London on Friday the 14th of September, based on customer satisfaction data and reviews.


The HSMAI & Customer Alliance Satisfaction Award will also be handed out in all countries HSMAI is set to host the HSMAI Day: Germany, Holland, Norway, Spain and Sweden.

The award is a part of the HSMAI Winning for Customer – The Service Pledge initiative. For more details on the initiative, please see this.

"Delivering first class service to all guests is the goal of any hospitality establishment, and we're excited to be able to recognise the best of the best with the HSMAI & Customer Alliance Satisfaction Award. Too often the great service that hoteliers, tour operators, and other hospitality companies deliver goes unnoticed or is taken for granted. It's a fantastic opportunity to give recognition where it's due and we feel that there is no better partner to achieve this with than HSMAI," stated co-founder and Chief Operation Office of Customer Alliance, Torsten Sabel, adding "We're excited to announce the national winner in the UK in September, at the HSMAI Day UK at the Chesterfield Mayfair Hotel."

“Customer Alliance will source an overview of the UK hospitality market that is as complete as possible,’ and the same will eventually go for all countries where we host the HSMAI Day; Germany, Holland, Norway, Spain and Sweden, to begin with (please see dates and program below).

They will retrieve as much data as they’re able to across a maximum amount of portals for each of the hospitality companies, such as hotels, restaurants, activity vendors and destination companies, to mention but a few. This would include portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more. The goal is to have an as comprehensive overview of the market as they can possibly collect. The companies with the best scores over the past twelve months are then surveyed, together with a number of filters, such as minimum number of reviews (the more guests you have, the harder it is to maintain quality).

“By restricting the survey to the previous twelve months, this can be done annually, reflecting the past year. That means that candidates cannot rely on great performances from years gone by, which could potentially inflate or deflate the lifetime average score,” Torsten Sabel explains.
Several finalists will be shortlisted for the HSMAI Day in London and in countries to follow, where a winner is named.

“Together with Customer Alliance we will use this award as a means to build up trust, make measurable awards and work with satisfaction data,” says HSMAI Region Europe’s project manager Linda Merethe Ramberg.

For more information about the HSMAI Day in UK September 14th see here.

Please contact Project Manager Linda M. Ramberg for more information.
E: lmr@hsmai.eu, M: +47 928 03 694

The HSMAI Day to be held in different European cities:

HSMAI Day Date
The HSMAI Day UK, London Friday September 14th
The HSMAI Day Norway, Oslo Monday September 24th
The HSMAI Day Holland, Amsterdam Thursday October 4th
The HSMAI Day Sweden, Stockholm Thursday October 11th
The HSMAI Day Germany, Berlin Tuesday October 16th
The HSMAI Day Spain, Madrid Tuesday October 23rd


See our calendar here.
HSMAI Region Europe Ltd
59a Brent Street
London NW4 2EA
UNITED KINGDOM