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Welcome as a member of HSMAI!

HSMAI – Hospitality Sales and Marketing Association International – is a global organization founded in the US in 1927. The Hospitality Sales and Marketing Association International (HSMAI) Region Europe is the European arm of the organisation.

HSMAI Region Europe aims to be the leading meeting place and the hospitality industry’s main source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimisation, marketing, and branding.

Our Service Pledge

We pledge to provide transparent and neutral environments
We pledge to drive personal and professional growth
We pledge to be your industry point of reference
We pledge to provide you with cutting edge tools to grow your business
We pledge to go above and beyond to engage you


Below you can see HSMAI Region Europe’s key points of operation:
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HSMAI Europe’s Digital Expert LAB, an eLearning program, available now - FREE for just HSMAI members

Currently working in a management role within hotel distribution and/or marketing? Taught by leading industry figureheads, HSMAI Europe’s Digital Expert LAB courses will help upskill and develop your digital knowledge, enabling you to draw out new digital insights and make strategy driven decisions that benefit your company.

Read more here

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The HSMAI Day Norway

Our next free event in Norway for HSMAI members is the HSMAI Day Norway in Oslo Monday September 24th at Continental Hotel from 08:30-17:00.
See the program and sign up today!
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The HSMAI Day Sweden

Our next free event in Sweden for HSMAI members is the HSMAI Day Sweden in Stockholm Thursday October 11th at Clarion Hotel Sign from 08:30-17:00.
See the program and sign up today!

Let us know what part you want to play to shape the future of the industry!
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