During the HSMAI Day in Madrid on October the 23rd, and the HSMAI Days taking place in other countries during the fall, HSMAI Region Europe and the Germany-based company Customer Alliance are set to hand out national awards.

The awards are based on customer satisfaction and reviews in various portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and so on, divided into the three categories hotels, restaurants, and attractions and adventures. Customer Alliance has completed a near complete survey of the German hotel and restaurant market.

The Spanish winners will be announced on the HSMAI Day at the NH Collection Eurobuilding Madrid on October the 23rd.

Here is the list of Spanish finalists:

  • Costa Sal Villas & Suites
  • Gloria Palace Royal Hotel & Spa
  • Hotel 1898
  • Hotel Atlántico Madrid
  • Hotel Casa 1800 Sevilla
  • Hotel en Alcudia Astoria Playa 4 Sup
  • Hotel Jardines De Nivaria
  • Olivia Balmes Hotel
  • Olivia Plaza Hotel
  • Only YOU Boutique Hotel
  • Bodega Biarritz
  • Cera 23
  • El Celler de Can Roca
  • Eslava
  • Los Montes de Galicia
  • MU! El Placer de la Carne (28013 – Madrid)
  • Restaurante Amanecer
  • Restaurante El Campero
  • San Tommaso
  • Viana Barcelona
Attractions and experiences:
  • Alcázar of Segovia
    • Chamber of secrets torremolinos
    • Ciudad de las Artes y las Ciencias
    • Maestros de la Guitarra
    • Oceanogràfic
    • Piramide de Arona
    • Siam Park
    • Thyssen-Bornemisza Museum
    • Tierra Rapaz


Customer Alliance has applied a wide specter of criteria while assessing the candidates and reaching a nomination in each category, involving judgement of not only the scope of reviews and average score over the past twelve months, but also the management’s response to guest feedback, as well as an internal and proprietary, semantic analysis, in order to understand the guest response.

Customer Alliance has compiled an as complete basis for an overview of the Spanish travel and hospitality industry as possible, which is also going to be the case in other countries marking the HSMAI Day, which is to say Norway, the UK, Germany, Spain and Sweden, to begin with.

The awards will be handed out annually, based on the year past since last time, so that candidates won’t be able to rest on last year’s accomplishments.

Please find the program for the Spanish HSMAI Day on October the 23rd, and register your participation on this page.

The HSMAI Day and the national awards will be taking place in several European cities:

About HSMAI Region Europe

HSMAI – Hospitality Sales and Marketing Association International (HSMAI) – is a global organization founded in the US in 1927. HSMAI Region Europe is the European arm of the organization.

The mission is committed to growing business for the hotel, event and travel industry and their partners, and is the industry’s leading advocate for intelligent, sustainable revenue growth on a local, national and European level. The association provides practical tools, insights, and cutting edge expertise to enable knowledge sharing and enhance professional development as well as fuel sales, inspire marketing, transform businesses digitally and optimise revenue.

Our Service Pledge
  • We pledge to provide transparent and neutral environments
  • We pledge to drive personal and professional growth
  • We pledge to be your industry point of reference
  • We pledge to provide you with cutting edge tools to grow your business
  • We pledge to go above and beyond to engage you

About Customer Alliance

By collecting, distributing and analyzing guest reviews, Customer Alliance helps independent and chain hotels take control of their reputation and increase revenue.

Customer Alliance was founded in 2009 in Berlin, thousands of independent and chain hotels worldwide work with Customer Alliance's 90+ employees to manage and improve their online reputations and increase revenue. Within one industry-leading solution hotels collect, distribute, and analyze their guest reviews from across the web, giving them a competitive insight into their hotel's performance. Hotels can now better understand their guests and boost their revenue.

For more information, please contact:

Linda Ramberg
Project Manager, HSMAI Region Europe
Mobile: +47 928 03 694
Email: lmr@hsmai.eu
Web: www.hsmai.eu
Torsten Sabel
Co-founder and COO, Customer Alliance
Mobile: +49 30 762 89 00 – 01
Email: ts@customer-alliance.com
Web: www.customer-alliance.com/en
“Delivering first class service to all guests is the goal of any hospitality establishment, and we’re excited to be able to recognise the best of the best with the HSMAI & Customer Alliance Guest Experience Award. Too often the great service that hoteliers, tour operators, and other hospitality companies deliver goes unnoticed or is taken for granted. It’s a fantastic opportunity to give recognition where it’s due and we feel that there is no better partner to achieve this with than HSMAI,” stated co-founder and Chief Operation Office of Customer Alliance, Torsten Sabel.

“By restricting the survey to the previous twelve months, this can be done annually, reflecting the past year. That means that candidates cannot rely on great performances from years gone by, which could potentially inflate or deflate the lifetime average score,” Torsten Sabel explains.
HSMAI Region Europe Ltd
59a Brent Street
London NW4 2EA