W has a brand-new look, bringing supermodel-level style to W guests and fashion fans on-the-go. W Hotels today announced the debut of the exclusive “Off Duty” Closet, the latest project inspired by the iconic lifestyle brand’s Global Fashion Innovator, Joan Smalls. W Hotels and Creative Director, Sarah Easley, will debut 25 items inspired by Smalls’ own jet setting style. The Closet is available globally as of today only through W Hotels The Store. Smalls has been putting her passion to work with W since March 2017, developing insider guides and shaping the brand’s global fashion platform with an expert eye. Curated by Easley to reflect Smalls’ personal style, the “Off Duty” Closet includes pieces from seven top designers who have created signature items for the Closet’s limited release. In light of the recent disaster in Puerto Rico and in honor of Smalls’ passion for her heritage, Smalls will dedicate all of her royalties from the “Off Duty” Closet to Unidos For Puerto Rico, a generous donation that will be matched by W Hotels in support of ongoing relief efforts.
