Welcome to
Commercial Strategy Week 2027

After the highly successful 2026 Commercial Strategy Week, we are thrilled to announce that we will be returning to London once again next year, from January 13th to 15th, 2027! We’re excited to once again set the stage for insightful discussions, networking, and the latest industry advancements.

HSMAI Europe’s Commercial Strategy Conference – the evolution of HSMAI ROC – reflects the development of marketing, revenue optimization, sales, and other commercial functions into new and evolving commercial strategy organisations inside many hotel companies.

The conference — and pre- and post-conference certifications, leadership day, training and roundtables — will equip commercial professionals and leaders with the skills, knowledge, and strategic vision necessary to navigate the ever-evolving landscape of hotel commercial strategy while driving profit throughout the customer journey.

SAVE THE DATES FOR COMMERCIAL STRATEGY WEEK 2027:

• Pre-conference workshops and trainings | Wednesday, 13th January
  
• Main conference and HSMAI Awards Europe | Thursday, 14th January
  
• Post-conference roundtables (by invitation only) | Friday, 15th January