DATE: Thursday, October 8, 2026
LOCATION: Radisson RED Madrid, C. de Atocha, 123, Centro, 28012 Madrid, Spain
TIME: 2PM – 9PM including networking
We will start the registration at 1.30 PM

Welcome to the HSMAI Europe Commercial Strategy Forum Madrid.

This event brings together hospitality professionals to exchange ideas, build relationships, and explore the latest strategies in revenue management, sales, marketing, and distribution.

As an international organization, HSMAI Europe combines global trends, insights, and expertise with strong local knowledge and speakers. By bringing together the best of both worlds, we aim to create a highly relevant and impactful experience for the local market.

Our goal is to provide an inspiring and interactive forum where commercial leaders can learn from each other, discuss current challenges and opportunities, and leave with fresh ideas, practical insights, and valuable connections.

We would be delighted to have you join us and look forward to a great day together in Madrid.