📅 Date: Wednesday, 4th November
⏰ Time: 4:30 pm – 7:00 pm followed by drinks and joint Networking with Connecting Future Leaders after the program
📍Hilton London Metropole, 225 Edgware Rd, London W2 1JU, United Kingdom
Registration will begin at 4PM

AI is evolving at a pace that makes it difficult to predict what the most pressing questions will be even a few months from now. That is why we are taking a slightly different approach to this Curate.

We are delighted to welcome back Dr. Peter O’Connor, whose research and teaching explore how digital technologies are transforming business. Peter will open the programme with:

Embrace AI, Secure Success: Hotel Distribution for the Next Decade

AI is reshaping how guests discover, choose and book hotels. From personalised recommendations to AI-powered search and agentic assistants, these developments are changing the customer journey and creating new opportunities for hotels to strengthen their visibility and competitive position.

Peter will explore what this means for hotel distribution and how leaders can prepare their businesses for the next decade through connected data, capable teams and a willingness to embrace change.

Following Peter’s presentation, we will continue with a presentation from Chair of the HSMAI Europe AI Advisory Board, Ben Jost, CEO & Co-founder of TrustYou, followed by discussion alongside other members of the Advisory Board.

We are currently exploring several AI angles together with the HSMAI Europe AI Advisory Board. Rather than locking in the discussion topics too early, we will shape the final topic closer to the event, ensuring that the conversation reflects the developments, opportunities and challenges that are most relevant to hospitality leaders at that time. Read more about the HSMAI Europe AI Advisory Board here

As always, Curate is designed for conversation. Expect an interactive executive forum where we can challenge assumptions, exchange perspectives and explore what the latest developments could mean across commercial strategy and the wider hospitality business.

About the Curate

The Curate is an exclusive benefit offered to Organizational Member companies of HSMAI Europe, which is By-Invitation-Only. The Curate events are held twice a year to help executives keep up with the rapid changes in the hospitality industry. Designed to identify, capture, and shape executive-level content, providing an opportunity for executives across different companies to discuss cross-disciplinary issues across the fields of culture & people, sales, marketing, distribution, revenue management, and innovation. This edition of the Curate will be a condensed but high-impact version lasting only 2 hours followed by networking.

For questions, contact us at postbox@hsmai.eu