📅 Date: Tuesday, 15th September 2026
⏰ Time: 4PM – 7PM
📍 Location: HEDNA Conference @ Altis Grand Hotel, Lisbon

Free registration for HSMAI Europe Members

We would be delighted to have you join us during the HEDNA Conference for an exclusive PowerUp session.

Christelle Pitrel, VP Asset Management at Highgate and Chair of HSMAI Europe’s Portugal Advisory Board, will kick off the programme with a warm welcome.

From Revenue Manager to Revenue Strategist: The Impact of AI on Hotel Revenue

This discussion will be led by Rudi Azevedo, Founder and CEO of RM HUB and a member of the HSMAI Europe’s Portugal Advisory Board.

Rudi has more than 20 years of experience in revenue management and sales within the hotel industry. Through RM HUB, he and his team work with hotels across revenue optimisation, commercial performance, training and technology.

Rudi will be joined by Shumi Khan, former Global Senior Vice President of Business Performance & Revenue at Accor as well as former Chair of the HSMAI Europe Revenue Optimization Advisory Board.

A few additional participants from Portugal will also be invited to join the conversation.

Registrations are open – Secure your spot today!