📅 Thursday, 17 September 2026
⏰ 6:00 pm – 9:00 pm, including by networking and drinks
📍 London, UK

Data. Digest. Discuss. Decide.

What will 2027 bring for the UK hospitality industry, and how should commercial leaders prepare?

As hotels begin to shape their strategies, forecasts and budgets for the year ahead, HSMAI Europe’s UK Advisory Board invites you to an interactive Power Up bringing together the latest market intelligence and perspectives from across the hospitality commercial landscape.

Through a series of short, focused, data-led insights, we’ll explore the outlook for 2027 across areas including:

Moderators of the Evening

Peter Heath
Owner/Founder
Venue Performance

Hotel Market Outlook / STR Forecast
Presented by CoStar

Speaker: Michal Rao

Michal Rao
Regional Director – Northern Europe
STR

Customer & Reputation Insight
Presented by: TrustYou

Speaker: Erik Muñoz

Erik Muñoz
Director Business Development EMEA
TrustYou Headquarters

Meetings & Events Outlook
Presented by: Venue Performance / Venue Directory

Speakers: Peter Heath & Jason Gutteridge

Peter Heath
Owner/Founder
Venue Performance

Corporate Travel Outlook
Presented by Amadeus

Speaker: Mahwish Jamal

Mahwish Jamal
Director of Sales UK&I
Amadeus

Financial & Profitability Outlook
Presented by HotStats 

Speaker: Michael Grove

Michael Grove
CEO
HotStats

Digest. Discuss. Decide.

But this won’t simply be an evening of presentations. Following the insights, we’ll move from Data to Digest, Discuss and Decide, bringing attendees together around facilitated tables to challenge the findings, share perspectives and identify what they mean in practice.

Together we’ll ask:

• What are the biggest opportunities and risks for 2027?
• What should hoteliers be considering in their business plans now?
• What actions should commercial leaders take next?
• And importantly, what can HSMAI do now, next and in the future to help our members meet the challenges and opportunities ahead?

Come ready to listen, contribute, challenge, and leave better informed, better prepared and with practical ideas to take back into your business.

Free registration for HSMAI Europe Members

We would be delighted to have you join us. Registrations are open – Secure your spot today!