A full-day conference intended to provide you and your team an overview of current industry developments, focusing on subjects HSMAI considers important to put on the industry’s agenda.
Target groups: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.
It´s free to attend for HSMAI company members working directly in the hotel, event and travel industry.
We will end this productive day by handing out the HSMAI & Customer Alliance Guest Experience Award in co-operation with the German company Customer Alliance. The award is based on customer satisfaction data and reviews from different portals, such as TripAdvisor, booking.com, Hotels.com, Google, Facebook and more.
Registration, coffee and networking
By Ingunn Hofseth, President & CEO, HSMAI Region Europe
The moderator for the day is Enzo Aita, Vice President Marketing at RateGain – Hospitality
Enzo Aita has over 14 years of hands-on experience in the Hotel, Travel and Hospitality industries creating insightful business development strategies and utilizing an industry-wide reputation as a Revenue, Sales and Marketing Management expertise.
Lessons on how chatbots can become more than just talk but revenue drivers.
Chatbots and AI technologies have increasing become popular after global brands started adopting them for automation purpose. However, the value of chatbot technology extends beyond improved customer service. Learn how other hotels are Leveraging the digital technology to enhance the guest experience and drive revenue at the same time.
By Akemi Tsunagawa, Founder & CEO of Bespoke Inc in Tokyo.
Akemi founded Bespoke in 2015 to create a new digital experience for travelers. Its AI concierge solution, Bebot, is world’s most used multilingual chatbot that replaces concierge desks to enhance guest experiences. Bebot is currently servicing wide range of clients from Narita International Airport to Sofitel Hotels.
The current state of hotel rate parity in Europe, a deep dive into parity performance.
OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!
By Natividad Perez Granados, Business Development at OTA Insight
Lunch and networking
An update on all the interesting products from Google and hear what every company can learn from Google’s company culture
By Edward Lines, Industry Manager, Google
Best practices on brand segmentation, repositioning, efficiency and transformation
By Fernando Vives, Chief Commercial Officer, NH Hotel Group
With close to 20 years’ experience in the hospitality industry, Fernando leads NH Hotel Group´s global commercial team and is a member of the Management Committee.
As Chief Commercial Officer his responsibilities include sales, revenue management, trade marketing, distribution, B2B Digital Sales, business development and groups / transient Worldwide Central Reservation Offices, including customer care.
He is an expert on Revenue Management, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents.
Hotel marketing requires a strategy that recognizes the need for a strong presence. Philipp will in his presentation share his thoughts about hard and soft branding and the Pros and Cons of the choices
By Philipp Weghmann, Executive Vice President of Europe, Preferred Hotels & Resorts
As Executive Vice President of Europe, Philipp Weghmann oversees the company’s growth and evolution in the region, as well as ensuring the retention of nearly 200 member properties across 25 countries in Europe.
With more than 15 years of experience in the hospitality industry, Philipp has an impressive record for supporting hotel owners and operators to achieve their sales, marketing, public relations and development goals. Philipp first joined Preferred Hotels & Resorts in 2006 in the role of Regional Director for the Iberian Peninsula and Mediterranean, and grew the region’s membership from seven to more than 50 member hotels in less than five years. He then took on the role of Area Managing Director for Latin America and Caribbean for the next three years, and, during this time, he was recognized for generating significant awareness of the Preferred Hotels & Resorts brand, as well as increasing the company’s portfolio of luxury hotels & resorts across the region.
Coffee break and networking
Influencing the Traveller Path to Purchase
74% of travellers who book accommodations make TripAdvisor a part of their online journey. Join us at this session to learn how you can influence and maximise your reach to these booking-ready travellers.
By Mercedes Sánchez, Senior Key Accounts Manager at TripAdvisor
Revenue vs. Marketing
How Revenue Managers and Marketers can achieve greatness
By Enzo Aita, Vice President Marketing at RateGain – Hospitality
The changing skills and competencies of future commercial leaders
Debate with industry leaders and the delegates
Moderator: Simone Puorto, Travel Tech Journalist, tnooz
Simone Puorto is a travel tech journalist for tnooz, MBA Lecturer Professor for Business Schools such as ESSEC, ESG and LUISS, Advisory Board Member for BWG Strategy, CEO & Founder of his own consulting firm, co-founder of the startup “Tell the Hotel”, public speaker, panel moderator, and writer for blogs and magazines such as HOTELSMag, HotelTechReport and BookingBlog. He is a passionate marketing geek with twenty years of experience in the industry. Over the last two decades, he has worked with hundreds of hotels, web agencies, startups and travel-tech providers worldwide, and all these experiences ended up in two best-selling books and hundreds of articles.
HSMAI & Customer Alliance Guest Experience Award
Drinks and networking