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The HSMAI Day Spain

23 October @ 8:30 am - 5:00 pm CEST

Welcome to The HSMAI Day Spain

NH Collection Eurobuilding Madrid

Tuesday October 23rd

From 08:30- 17:00 including drinks and networking

A full-day conference intended to provide you and your team an overview of current industry developments, focusing on subjects HSMAI considers important to put on the industry’s agenda. This year’s topic is Winning for customers and company culture through HSMAI Region Europe’s program, The Service Pledge. Tomorrow’s winners are companies that invest in their company culture and bringing the customer experience to the boardrooms. Your company culture and internal communication have a big impact on your reputation, repeat business and results, the Service Pledge program gives you tools to fine tune your management of these.

Target groups: GM´s and their leadership team, Destination Directors, Commercial Leaders, HR, RM Directors, Sales & Marketers and HQ.

It´s free to attend for HSMAI company members working directly in the hotel, event and travel industry.

Amongst others, you’ll meet the following:

Can empathy survive technology?

Eric O’Halleran, Freelance Training Professional, Executive coach, HSMAI Region Europe

In an era where conferences are often run via satellite, when travel agencies are closing at an alarming rate and whole categories of front line staff are being replaced by computers, the value of human contact has grown with it’s rarity. This makes your service culture more important than ever before. AI does not yet do empathy or kindness or care; only your people can deliver that. What is your strategy to ensure that your people will have the greatest impact?

This session will look at stories of surprising successes and epic failures in the pursuit of marrying technology and service to deliver world-class customer service. Social media strategy, contact points, CRM and service recovery will live or die by the way your team deliver them. Our customers expect us to use technology, but we only exceed their expectations when we match technology with very human qualities; kindness, teamwork, humour and empathy.

Eric O’Halleran has over 30 years of experience in the travel industry. He believes that business success requires the best technology used by people who are the heart of their companies. He has worked with British Airways and other organisations to develop company cultures where people are motivated by a common purpose and a shared understanding, feel engaged and collaborate effectively to win for their customers.

OTA Insight – Speaker TBC

The current state of hotel rate parity in Europe, a deep dive into parity performance.
OTA Insight will present findings from the first-ever Hotel Parity Report. Don´t miss it!


The changing skills and competences of future commercial leaders

Customers are changing, Channels are changing, Sales are changing. What skills will be needed in the future for our sales organizations and our leaders in general?

HSMAI Region Europe is working more and more across disciplines and less in silos so we are representing the whole of commercial.

Meet representatives from HSMAI´s six Advisory Boards and other leaders in the industry, amongst others Fernando Vives and Philipp Weghmann, who will share their thoughts and initiate to debate on the following important topics.

  • Revenue Management
  • Marketing
  • Sales Executive
  • Distribution
  • Culture & People
  • Innovation

More about Fernando Vives:

With close to 20 years’ experience in the hospitality industry, Fernando leads NH Hotel Group´s global commercial team and is a member of the Management Committee.

As Chief Commercial Officer his responsibilities include sales, revenue management, trade marketing, distribution, B2B Digital Sales, business development and groups / transient Worldwide Central Reservation Offices, including customer care.

He is an expert on Revenue Management, Commercial practices and distribution with experience both in the urban and resort arena and operating hotels in all continents.

More about Philipp Weghmann:

Philipp Weghmann drives Preferred Hotels & Resorts, a global provider of sales, marketing and distribution services to independent luxury hotels. At a time of exponential growth, Philipp is ensuring the retention of nearly 200 member properties, overseeing the strategic direction and evolution of the company in Europe, and managing a team of 35 associates based in offices across 6 cities.

Previously, Weghmann held one of the company’s top ranking regional positions as Area Managing Director of Latin America and the Caribbean, based in Miami. Over a successful three-year period, he was recognised for generating significant awareness of Preferred Hotels & Resorts and increasing the company’s portfolio of luxury hotels and resorts across the region. At this time, he was also responsible for spearheading the company’s representation of several internationally acclaimed hotel companies such as Banyan Tree Hotels & Resorts in Mexico and Las Americas Hotels in South America.

How is Spain performing in comparison to other countries? Possibilities and challenges.

Speaker TBC

Panel discussion with leaders from the industry



23 October
8:30 am - 5:00 pm
Event Categories:
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NH Collection Madrid Eurobuilding
Calle Padre Damián, 23
Madrid, 28036 Spain
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Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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