HSMAI’s ROC is the premier event for hospitality revenue optimization professionals. In response to the unique challenges of 2020, HSMAI Global is proud to present ROC@Home — a day-long experience designed to fuel your revenue recovery efforts. Join the global community of hospitality leaders for ROC@Home. About ROC@Home Neither a virtual conference nor a replacement for HSMAI’s in-person ROC […]
Sign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020 Together with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from […]
Sign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020 Together with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from […]
Sign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020 Together with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from […]
Sign up the team today for HSMAI Europe Sales Master Class – Starting Thursday October 8th 2020 Together with our Sales Advisory Board in Europe we have developed a new programme in Sales. This programme will be offered for free for HSMAI members in Europe. Join HSMAI Europe Virtual Sales Master Class to learn from […]
HSMAI Europe ROC 2021 Tuesday January 26th-Virtually Sign up today! HSMAI Europe ROC 2021 Tuesday January 26th from 9am-4.30pm CET Welcome to Europe’s number one place for the latest trends and news in optimization, digital marketing and distribution for the hospitality industry Meet our partners at the educational sessions! They are all focused on elevating […]
Virtual Thursday May 6th 2021 The first HSMAI Europe Sales Leader Forum took place at The Savoy Hotel in London in 2020 as a unique and new event. It advances the sales discipline by elevating the knowledge and skills of off-property sales leaders in regards to important trends, critical insights, best practice, and what […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
HEADER
Subtitle to go here
This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience
Name Surname, Role, description etc etc etc
Name Surname, Role, description etc etc etc
HEADER
Subtitle to go here
This is the text within the more information for the session on: Using Technology to Deliver a Personalized Guest Experience
Name Surname, Role, description etc etc etc
Name Surname, Role, description etc etc etc
