CRME Workshop + Global Exam (VIRTUAL) (Internal event for Wyndham Hotels & Resorts employees only) 📅 Date: Thursday, 19th June ⏰ Time: 10:00 am – 2:00 pm CET (followed by global exam - optional) 📍 Location: Virtual CRME – Certified Revenue Management Executive As revenue optimization in the hospitality industry continues to grow as an art and a […]
Unlocking the Future: Artificial Intelligence in Hospitality ManagementJoin an exclusive, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together, we'll explore the opportunities and challenges AI brings, from dynamic pricing to customer experience optimization. 📅 Date: […]
Unlocking the Future: Artificial Intelligence in Hospitality ManagementJoin an exclusive, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together, we'll explore the opportunities and challenges AI brings, from dynamic pricing to customer experience optimization. 📅 Date: […]
Unlocking the Future: Artificial Intelligence in Hospitality ManagementJoin an exclusive, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together, we'll explore the opportunities and challenges AI brings, from dynamic pricing to customer experience optimization. 📅 Date: […]
Get your Global HSMAI CRME certification! Ready to be recognized and certified for your expertise in Revenue Management? Join the CRME Review Course in Lisbon and take a major step toward an HSMAI Global certification! HSMAI certifications are important because the more you know — and the more you can demonstrate what you know — […]
Unlocking the Future: Artificial Intelligence in Hospitality ManagementJoin an exclusive, intimate gathering of industry professionals for a deep dive into how Artificial Intelligence (AI) is reshaping the roles of Commercial Teams and Revenue Managers in the hospitality industry. Together, we'll explore the opportunities and challenges AI brings, from dynamic pricing to customer experience optimization. 📅 Date: […]
Budgeting in a Changing Landscape - How should hotels cope with the potential VAT change? HSMAI members, Join us for an exciting and insightful afternoon and evening in Amsterdam! Starting January first 2026, the VAT rate on hotel stays and short-term accommodation will potentially rise from 9% to 21%. Today, we’ll explore what this means for […]
The focus of this Power-Up will be on The Evolution of Luxury: Redefining High-End Hospitality for New Generations. More information will follow.
📅 Date: Tuesday, 9th September, 2025 📍 Venue: NBC Congrescentrum in Nieuwegein, Netherlands | Blokhoeve 1, 3438 LC Nieuwegein This September, local hospitality leaders will come together for a unique industry gathering that unites two events under one roof. Two Events. One Shared Experience. This isn't just another forum. We’re bringing together hospitality leaders for […]
ECC – Excelling at Customer Centricity – an HSMAI Certification Program 🔑 Unlock the power of customer-centric leadership!With HSMAI Region Europe’s Excelling at Customer Centricity programme, your team identifies and […]
Future YOU – et arrangement designet for å hjelpe unge med å oppdage givende (og noen ganger uventede) karriereveier i hotell- og reiselivsbransjen.Du vil få høre ekte karrierehistorier, stille spørsmål […]
Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?
In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.
Niels MekenkampDirector of Business Solutions, EMEA, Cendyn
3 ways to make more strategic use of your brand
How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.
Monna Nordhagen, Partner and strategy advisor, Mars
What characterizes the best sales teams?
Remi Morken, CCO, SalesScreen
Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond
John Gallagher, Sales Director, Duetto
How to sell when customers do not know they need you?
Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.
Benjamin Devisme, VP Sales, Quicktext
Real time pricing
As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.
Alexander Edström, CEO, Atomize
Expansion of revenue management capabilities
Damiano Zennaro, Global Director of Advisory services at IDeaS
Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS
Customer Centricity
About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.
Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board
Being a General Manager and Leading a team of strong performers
Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro
Retention strategies for Sales professional that works’
Anant Vithlani, Vice President Sales, Nordic Choice Hotels
Storytelling that works
Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.
Christian Braathen, Client Director, Scandinavian Design Group
Commercial Technology Strategy
What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.
Julie Grieve, Founder and CEO, Criton
Close the gap between revenue optimization & digital marketing
Finnbar Cornwall, Senior Industry Head Travel at Google UK
Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy
MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.
Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland
Navigating the changing hotel distribution landscape
Insights to improve competitiveness in an increasingly volatile environment
Michael Mernagh, Head of Sales EMEA, OTA Insight
Using Technology to Deliver a Personalized Guest Experience
Michael De Jongh, Chief Commercial Officer, Avvio
Coaching a team for strategic selling
Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International
Intermediaries: Should they be managed like a key account?
Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels
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