For its young brand niu, NOVUM Hospitality is focussing on socio-cultural collaboration by teaming up with the non-profit Hamburg-based Association Viva con Agua de Sankt Pauli e.V. As part of its partnership with niu hotels, a select group of artists collaborating as part of Viva con Agua Arts and Millerntor Gallery have decorated the hotel walls in the artistic and urban “good Swag” style. Proceeds of the collaboration between Viva con Agua Arts GmbH, Millerntor Gallery will go to water and sanitation projects sponsored by the Water Initiative. Initially, the focus will be on the current Viva con Agua Project in Uganda. Lastly, the partnership also includes the sales of merchandise and drinks from Viva con Agua in the niu shops as well as all niu restaurants, bars and bistros. Future projects are already in the pipeline.
