Airlines, hotel chains and travel agencies took advantage of November 24, the Black Friday, and the next days to offer great discounts. It is a long-standing tradition that has been imported from the United States to many European countries. It is usually celebrated on the last Friday of November, as a starting point for Christmas sales.
The renowned Black Friday has strongly affected the European tourism sector. Many try to take advantage of the special discount day as a marketing tool to increase the volume of sales for Christmas holidays. Some of the businesses even connect it with the next Monday, also known as Cyber Monday, which is also a day of great internet offers.
