Brand-News-Team, Inc., a digital communications and public relations firm, has launched a service aimed at capturing cinematic-quality drone content of a destination’s key features and amenities.
“We are brand storytellers who have mastered drone technology and the complex F-A-A regulations for legal commercial flights. We love bringing back cinematic-quality content for clients. We understand the tourism industry as we have led national PR campaigns for large events and resorts,” said Brand-News-Team President Roger Rosenbaum.
Brand-News-Team is made up of former award-winning photojournalists and producers. “We shape, create and distribute stunning visual branding whether it’s underwater, on the ground or in the sky,” said Rosenbaum, who is an Emmy-nominated producer.
The firm uses state-of-the-art drone technology to capture high-dynamic-range (HDR) photos and 4K ultra high definition video.
“The F-A-A requires any flights for commercial purposes be operated by a licensed drone pilot. Minimizing risk and maximizing creativity is what sets our aerial drone content creation services apart,” said Rosenbaum
Brand-News-Team has a federal waiver allowing the company to fly at night in certain circumstances. “Nighttime content can really bring a property to life and draw potential guests to book stays,” according to Rosenbaum.
Roger Rosenbaum will be presenting a seminar on drone content creation for the tourism industry at the 2018 I LOVE NEW YORK Empire State Tourism Conference in April.

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