High growth rates in the luxury travel market: according to the ITB World Travel Trends Report 2017/2018 (www.itb-kongress.de/en/ELIBRARY/Publications/Studies/) high-end travel accounts for seven per cent of the market and annual growth is in double-digit figures. Luxury travel is booming, while general attitudes towards this market are changing. Affluence is no longer defined by glitter and exhibiting wealth. Non-material forms of luxury are replacing status, and values such as self-discovery, personal experiences, authenticity and time are becoming more important. These challenges, as well as the opportunities, concern the industry and from 7 to 11 March 2018 will be key topics at ITB Berlin.
