COLUMBUS, Ohio — Capitalizing on continued evolution in the consumer-facing technology space, Red Roof is paving the way for hoteliers to connect directly with consumers at home through Amazon’s Alexa Skills platform. Setting the industry standard, a dynamic Red Roof skill for Amazon Alexa now gives travelers the power to ask Alexa Red Roof-specific questions to assist in making travel plans, all from the comfort of home. This new innovation allows Red Roof to provide key information to the more than 20 million Alexa users, answering questions to help drive decisions including, “Can I bring my dog?” and “How many locations do you have?” to “Tell me about Red Roof PLUS+” and “Do you have any deals?”
