Branding Platform
We hope you had a wonderful weekend and that we will see you at one of the HSMAI Days taking place in September and October. You can sign up here if you have not done so already.
HSMAI POSITIONING
We are currently exploring HSMAI Europe`s position in the European Region. Our aim is to better align ourselves and our engagement with our members and the industry to benefit them as much as we can. We are now gathering insights and viewpoints that will complement and give context to our existing brand and strategy work. We have already started receiving feedback from our Advisory Boards, and this will be an important topic at our board meeting in October. Obviously the Marketing & Branding Advisory will have a special active role in this project.
Moving forward, the HSMAI Europe Student Council and the mentor programme will be a large focus area for us. Currently the big issue is the lack of staff for many hotels, so we need to focus on examples that show how attractive it is to work in this industry.
We will put together a working group across all disciplines to help us with a new and interesting branding project. Let us know if you are interested in playing a role in this important project.
Interview with Markus Keller
In the weeks to come we will be sharing interviews with our new board members. This week you will meet Markus Keller, SVP Sales & Distribution at Accor.
I hope to see you soon!
Ingunn Hofseth
President & CEO
HSMAI Region Europe
