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  • About
    • Board of Directors
    • HSMAI Region Europe Staff
    • HSMAI Europe Student Council
    • Contact
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  • Locations
    • HSMAI Americas
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News

Monthly Archive for: "November, 2021"
 HSMAI Europe Weekly 47

HSMAI Europe Weekly 47

November 26, 2021
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     Get to know: Eric Brun

    Get to know: Eric Brun

    November 26, 2021

    Eric is currently living in London and is an Executive Director at Polypol, a management and consultancy firm. Until end of 2020, he lived in Zurich, and was working for […]

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       HSMAI Europe Weekly 46

      HSMAI Europe Weekly 46

      November 19, 2021
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         Get to know: Emile Schelfhout

        Get to know: Emile Schelfhout

        November 19, 2021

        Emile Schelfhout is a 23-year-old ambitious hotel & hospitality professional who recently graduated from Hotelschool The Hague with an MBA in International Hospitality Management. He is [...]

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           HSMAI Europe Weekly 45

          HSMAI Europe Weekly 45

          November 12, 2021
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             Get to know: Gilad Visotsky

            Get to know: Gilad Visotsky

            November 12, 2021

            Based in London, Gilad Visotsky is a Graphic Designer and has a masters in Visual Communication from the RCA in London. Gilad has been working together with HSMAI Europe since […]

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               HSMAI Europe Weekly 44

              HSMAI Europe Weekly 44

              November 5, 2021
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                 Get to know: Andrew Josephs

                Get to know: Andrew Josephs

                November 5, 2021

                Based in London, Andrew is the Director of ADJ Business Solutions and acts as our Finance Director. His company has been established for over 10 years. He specialises within the […]

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                  Why are guests so unpredictable? Is there anything we can do in order to make them more predictable?

                  In recent years more and more hoteliers have commented on the fact that it is becoming harder to predict what demand will be like. Guests book later and later, events that traditionally had a high impact now have much lower impact and guests seem to change their mind on what they like. During this session we will discuss in what way we might be able to do in order to steer our guests towards a more predictable behavior.

                  head-shot

                  Niels MekenkampDirector of Business Solutions, EMEA, Cendyn

                  3 ways to make more strategic use of your brand

                  How leaders can use modern brand thinking to engage people in delivering distinct customer experiences that inspire loyalty and word-of-mouth.

                  monna-nordhagen

                  Monna Nordhagen, Partner and strategy advisor, Mars

                  What characterizes the best sales teams?

                  0-29

                  Remi Morken, CCO, SalesScreen

                  Revenue Management to Revenue Strategy: Best practices and key learnings to help your organization succeed in 2020 and beyond

                  0-28

                  John Gallagher, Sales Director, Duetto

                  How to sell when customers do not know they need you?

                  Benjamin is a French entrepreneur and investor. His job consists in solving major problems that hoteliers face every day. He is the Co-founder & Evangelist of Quicktext, a 24/7 AI-powered chatbot helping hotels increase sales while improving guest experience.

                  0-23

                  Benjamin Devisme, VP Sales, Quicktext

                  Real time pricing

                  As the travel industry has evolved and become more digitized, markets that hotels operate in today have become faster, more transparent and more competitive than ever, pushing down profit margins. The old school of revenue management, where it used to be enough to pull historical reports from an isolated, non-connected PMS, to decide the future room prices, does not longer apply.

                  • What is the difference from being a Revenue Manager today compared to 10 years ago?
                    • Does the skillset of an RM differ – if so; in what way?
                  • What does Real Time Price Optimization mean?
                  • What gains (and risks?) come with real time price optimization?
                  • How do you think the Revenue Management Department will operate in a real time revenue management environment – will the RM role need to change? If so, in what way?
                  atomized2

                  Alexander Edström, CEO, Atomize

                  Expansion of revenue management capabilities

                  damiano-zennaro

                  Damiano Zennaro, Global Director of Advisory services at IDeaS

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                  Laura McNally, Director, Account Management – Strategic and Global Accounts at IDeaS

                  Customer Centricity

                  About delivering the promises made, managing the perception and trust of the brand on social and digital media through the experiences delivered.

                  0-9

                  Gil Mulders, Former Head of Learning Europe, Intercontinental Hotel Group and Chair of the HSMAI Region Europe People & Culture Advisory Board

                  Being a General Manager and Leading a team of strong performers

                  0-7

                  Jarle Moen, Former Thief Executive Officer at the Award winning hotel The Thief, now the Managing Director at the upcoming hotel Sommerro

                  Retention strategies for Sales professional that works’

                  Anant Vithlani

                  Anant Vithlani, Vice President Sales, Nordic Choice Hotels

                  Storytelling that works

                  Brands that tell stories are performing better. We will discuss how you can use stories to clarify your message, connect with customers and grow your business. Make sure your team is on the same page and creating marketing that get results. We will also introduce you to a framework that makes it easier for your team to create stories that work.

                  0-13

                  Christian Braathen, Client Director, Scandinavian Design Group

                  Commercial Technology Strategy

                  What choices to make to PMS, RMS, CRS, Channel Manager, cost implications, training implications, integration implications and more.

                  0-11

                  Julie Grieve, Founder and CEO, Criton

                  Close the gap between revenue optimization & digital marketing

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                  Finnbar Cornwall, Senior Industry Head Travel at Google UK

                  Consequences of Inbound RFP Over-reliance – Why is it the Time to Establish a Proactive Meetings & Events Sales Strategy

                  MICE segment is becoming commoditized, driven by rate and response time. Cost of acquisition and distribution continues to grow. Need periods are more pronounced. Sales teams have subpar proactive skills – order takers vs. hunters. Sellers are fishing in the same pond with less than 10% conversion rates.

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                  Erika Bucsi, Enterprise Director of Sales, EMEA & APAC, Knowland

                  Navigating the changing hotel distribution landscape

                  Insights to improve competitiveness in an increasingly volatile environment

                  0-10

                  Michael Mernagh, Head of Sales EMEA, OTA Insight

                  Using Technology to Deliver a Personalized Guest Experience

                  0-8

                  Michael De Jongh, Chief Commercial Officer, Avvio

                  Coaching a team for strategic selling

                  0-6

                  Evert Schuele, Vice President Sales, Europe, Africa, Middle East and South West Asia, Hyatt International

                  Intermediaries: Should they be managed like a key account?

                  0-13

                  Saurabh Bhargava, Commercial Director UK & Ireland, Taj Hotels

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