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Sign up today and join our 2022 web series starting on Wednesday, 25 May.

HSMAI Europe have the pleasure of once again offering the globally recognized CRME certification, this time on Friday July 1. 2022, at the Kimpton Fitzroy Hotel, London. Here we will be hosting an in-person Revenue Management pre-workshop,
followed by the CRME certification exam.

In order to prepare for the global certification, we can offer you the following 3 options, depending on how much in-depth knowledge you have around the discipline beforehand:

  • You can sign up for the 6 weeks digital course – Lunch & Learn Towards Your Global Certification – followed by the pre workshop in person in London on 1 July 2022 included exam the same day (HSMAI member price: 1060 Euro ex VAT) Non – member 1490 Euro ex VAT
  • You can sign up and join the pre workshop on July 1. 2022 included the exam (HSMAI member price: 695 Euro ex VAT) Non – member 895 Euro ex VAT
  • You can sign up and join the 6 weeks digital course and when you feel you are ready for the global exam you can sign up for that later. (HSMAI member price: 365 Euro ex VAT) Non – member 595 Euro ex VAT

For all options you will have access to the study guide, a digital copy of Evolving Dynamics.

The web courses will be held around lunch time to best fit into your busy schedules, and will be delivered in six 60-90 minute sessions once a week for five consecutive weeks, on Wednesdays at 1:00 pm CET (12.00 pm UK time). One of the courses will be held on Thursday June 23rd.

  • Wednesday, 25 May
  • Wednesday, 1 June
  • Wednesday, 8 June
  • Wednesday, 15 June
  • Wednesday, 22 June
  • Thursday, 23 June

Session #1: Intro and Chapters 1, 2, 3 (2 hours)
Session #2: Chapters 4, 5, 6 (1.5 hours)
Session #3: Chapters 7, 8, 9 (1.5 hours)
Session #4: Chapters 10, 11, 12 (1.5 hours)
Session #5: Chapters 13, 14, 15 (1.5 hours)
Session #6: Chapter 16, Emerging Elements, and final review (1.5 hours)

Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field . This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. It covers the key concepts outlined in HSMAI’s Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the Certified Revenue Management Executive (CRME) certification.

The CRME will certify you as:

  • A professional in the field of revenue management and clearly conversant with its intricacies and importance
  • Competent to develop an infrastructure to support revenue management within the framework of an organization
  • Able to maximize revenue opportunities and optimize profits by managing revenue
  • Capable of making informed decisions to accept or reject pieces of business to meet overall organizational goals
  • Proficient at the art and science of revenue management

While of interest to any hotelier or industry partner with revenue optimization-related responsibilities, it is primarily designed for hospitality professionals who are studying to take the (CRME) certification exam. This course is also for you if you:

Aspire to become a revenue optimization professional and want to learn the principles of revenue optimization
Work closely with, and are impacted by, revenue optimization in your organization (you might be a general manager, director of sales, director of marketing, asset manager, or distribution professional)

For more information contact us:

About the Facilitator:

Timothy Wiersma

Timothy Wiersma – Principle, Revenue Generation llc. With more than two decades of experience in the hospitality industry, Tim Wiersma is recognized as a leader in revenue management. His company specializes in property and portfolio revenue management, sales, marketing, distressed-asset turnaround, and asset assessment; his company consistently delivers results for properties around the world.

Before Revenue Generation, Tim was a vice president with Host Hotels and Resorts, a Fortune 500 company and the largest premiere real estate hospitality company in the world. He has also held a vice president position at TPG Hospitality, a private equity firm with over 60 full-service hotels representing all major markets and brands, and he was vice president of Red Roof Group where he oversaw the Revenue Strategy of over 650 economy hotels. He has held other corporate-level positions with Starwood Hotels and Resorts and Canadian Hotel Income Properties and has been a key advisor for Marriott International in sales and revenue management.

He is an active member of HSMAI (Hospitality Sales and Marketing Association International). He is currently serving on the Revenue Optimization Advisory Board in HSMAI Americas and is a past chair. He is also teaching the HSMAI Revenue Optimization Essentials course on a regular basis.

So far HSMAI Region Europe has CRME certified many top professionals from each of the following companies:

  • AccorHotels
  • Avvio
  • citizenM Hotels
  • Choice Hotels
  • Copenhagen Admiral Hotel
  • Crown Moran Hotel
  • Deutsche Hospitality
  • Diamond Resorts International
  • Duetto
  • First Hotels
  • HotelPartner Yield Management
  • Hotel Tonight
  • IDeaS Revenue Solutions, a SAS Company
  • Iberostar
  • InfData Analytics
  • Infor
  • Infor EasyRMS
  • Kempinski Hotels SA
  • Louvre Hotels Group
  • Mövenpick Hotels & Resorts
  • Nordic Choice Hotels
  • Norlandia Hotel Group
  • OTA Insight
  • Parkdean Holidays
  • Pricematch
  • Reburg & Partners
  • Redefine BDL Hotels Ltd
  • Rossi Boutique Hotel & SPA
  • Sagacity
  • Sabre Hospitality
  • SANA Hotels
  • Scandic Hotels
  • Short Stay Group
  • SnapShot GmbH
  • Sokos Hotels
  • Starboard Hotels
  • Steigenberger Hotel Group
  • Thon Hotels
  • Top Gahn Quality Coaching
  • Wordhotel Wings
  • 25hours Hotels
Contact Us

Send us an email for any queries you have about HSMAI Europe and we'll get back to you, asap.

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